FREQUENTLY ASKED QUESTIONS
What’s the difference between Advertising, Marketing, Promotion, Public Relations, Sales and Publicity?
An article published on the Management Help website provided this terrific explanation...
If the circus is coming to town and you paint a sign saying 'Circus coming to the Fairground Saturday', that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion…
View PDF
Branding – How does it work?
Author Harish Chauhan, published poignant commentary on branding on allaboutbranding.com. I felt it was important to share with you…
It is not news that your Brand is one of the most valuable assets of your company. When your Brand is correctly built and promoted, it has immense financial value and commands higher prices while keeping customers loyal.
View PDF
Is Making Drama An Answer to the Advertising Crisis
In an era of quickly changing trends, advertisers are in search of new mediums and ideologies in order to reach their audiences. Observer writer, Liz Hoggard offers some valuable insight…
Web 2.0 - What is it and How Does it Work?
Web strategist and designer, Deirdre Wyeth, of New York’s D.Wyeth & Associates, created this concise and informative diagram that breaks down the flow of Web 2.0 for you.
Deidre can be reached at info@dwyeth.net
View PDF
RSS Feeds – Why are they necessary for your site?
Tinu Abayomi-Paul is a website promotion specialist and author of five books and e-books for the online entrepreneur. In an article she wrote in 2005 for Ezine, Tinu gives us an RSS overview.
Her main blog, Increase Your Website Traffic, is a wonderful source for ongoing information on how to keep your site in the forefront FreeTraffic.com.
View PDF
What is New Media?
What is New Media? New Media basically answers the questions:
“How do I use the web effectively to increase my bottom line”?
“What are the tools I have available to me for utilizing it?
Electronic Media
E-Mail Marketing Campaigns
Blogging
View PDF