One of the most beneficial things you can do is to start following websites and blogs
that feature your industry or even your competition. When you find items of
interest, forward the links to your bosses or to the PR team at your company.

Start book marking the items on Delicious or Google Reader with tags for each competitor or topic. Then, take the time to show your boss the collective intelligence you’ve gathered for him or her to read. You’ll probably be very pleased by their response.

5. Take On That It’s Up To You To Spread the Knowledge

It could very well be, that no one in the office is going to understand how to capitalize on social media tools and sites unless you teach them. Stop in to see each person in the office over the course of a week or so. Ask them if they’re using productivity-enhancing web tools like RSS, bookmarking or even Twitter. Ask them if they read any good blogs about the industry. Offer to show them some sites or some tools that might help make their day more productive or effective.

All of these tips will empower you to be a catalyst for social media awareness for your firm, and allow you to take on being the leader that you are.