50 ways Legal Marketers can incorporate “Social Good” into their “Social Media Strategy”

As we adapt our business strategy to maneuver within this economy, it’s important, particularly from a public relations perspective, to keep in mind that they need donor dollars to keep doors open. Our natural tendency is to cut back on on the purchase of luxury goods, and giving to our global social sector is faced with shortening the line or thinning the soup – neither of which are acceptable options.

Because charities are rising to the challenge to engage us online, it’s a breeze for us – the cash-strapped consumers and belt-tightening businesses– to meet them halfway.

Karasma Media provides pro-bono public relations services to the Alain L. Locke – PS 208 elementary school in Harlem, New York, as a volunteer with PENCIL. (Their new social media platform will be live the week of June 26th) With the terrific media relations expertise of Steve Greene and Karen Sperling at SperlinGreene, the kids were featured on Fox 9 News.

However, the public service activities you implement can be much simpler, and you can draw attention to the charitable organization, simply by sharing what you’re doing on your blog and commenting about it on other social media platform. It doesn’t have to be a huge multi-media event, (although those are always wonderful!)

Qui Diaz is director of strategy at Livingston Communications, makes some wonderful suggestions on Mashable.

“Why not buy gifts that give back when shopping online, or take a minute to sign and forward a Facebook petition? Those of us who have a penchant for technology and digital matters can go one further by integrating the “social” good into our “social” media discussions.”

See the article in it’s entirety here:
http://mashable.com/2008/12/17/digital-charities/

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

Technorati Tags: Kara Smith, Karasma Media, Legal Marketing Trends, Social Media, Social Media Legal News

Tags: Kara Smith, Karasma Media, Legal Marketing Trends, Social Media, Social Media Legal News

This entry was posted on Tuesday, May 26th, 2009 at 9:00 am and is filed under Legal Marketing Trends, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.