Blogging Is Good For Lawyers
The Boston Business Journal made highlight of the following observations last spring at New England Legal Marketing Association’s event, entitled “How to Work a Room in the Digital Age: Social Networking for Law Firms.” These blogging tips for law firms blogging, are especially pertinent during today’s economic and competitive challenges.
- Blogs are a good idea for lawyers. Especially if they want to package their legal musings in a zippy, readable way, shine up their firm’s reputation and attract reporters looking for expert sources.
- While not every individual lawyer has a flair for the conversational writing style that is the mainstay of a popular blog, “every type of practice area and every firm could benefit from blogging.
- Lawyers should become familiar with social networking sites LinkedIn, Legal On Ramp, YouTube and Facebook.
- There are 2,000 law blogs today, and every day, four new law blogs are created.
75 percent of reporters scan blogs to find experts for articles — which in turn could mean pretty valuable exposure to a lawyer and a firm.
Law firms are part of the media today. If you don’t put information out there where it can be seen by influencers, then not only are you really missing something, your potential clients and journalists are overlooking you.
Tags: Kara Smith, Karasma Media, Legal Marketing Tools, Legal Marketing Trends, Social Media
