Guy Kawasaki and Peg Fitzpatrick’s new book, The Art of Social Media, is just out. Since I’ve written about Guy’s work previously and The Karasma Media Legal Marketing Blog is part of the Alltop blog list, I am one of several social media aggregators Guy has given a complementary Kindle book to. I’ll be making comments on each chapter and connecting to other readers, so I’m looking forward to everyone’s commentary.
Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With over 100 practical tips, tricks, and insights, our book provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
The Art of Social Media: Power Tips for Power Users will guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, our book is full of tactics that have been proven to work in the real world.
Since relocating to Phoenix from New York 3-years ago, I have been in an inquiry about Karasma Media, social media. my commitments to health, children and the planet and how they are all going to fit together going forward. I am excited to be creating a new, fulfilling pathway for myself and those I work with. Being acknowledged by Guy after being silent on my blog for a year, is exactly the kick-start I needed. More to come about this in the coming days!
Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.