Over the last several years of working with lawyers and small business owners, I have found that the last thing they need is another long list of things to do. Every Time I’ve proposed plan of action with a new client and they try to take on management of a segment of the tasks themselves – It has failed.
Unfortunately, already busy paralegals, assistants, and marketing managers can’t possibly take on the amount of nurturing necessary to take on a social media plan effectively. It NEVER WORKS!! Not having the time and technical know-how are the primary reasons small business owners or firms either do not have an online presence or have one that is functioning as a business builder.
The value of a domain for a small business is far more significant than many realize. Not only does it provide the foundation for one’s home page, but it can also be used to point to one’s Facebook or other social media site. It may even be used for branded email – a hallmark for “real” businesses.
An article published on Forbes.com last November illustrates just how invaluable our online presence is to making your business viable and overcoming your competition.
A few take-aways:
- Your online presence is a great way to make your business stand out. It enables you to build great relationships and support your clients and customers, let them know how much you care for and appreciate them. You’ll establish your expertise and make yourself known.
- You don’t want to miss the opportunity to remind people of the quality of your customer service.
- You want to make sure your online presence looks as good as it possibly can. There are some terrific, cost-effective ways to look like you really know what you are doing. Looking established will set you apart right from the start.
- If you take your online presence seriously, there is no better way to compete with “The Big Boys.” In fact, it is entirely possible to take a bite out of larger competitors’ volume.
Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.