Legal Marketing Trends

25Oct

Legal Marketers Curious About Mobile Search – Now Is A Great Time To Get Started

First, to provide full disclosure…  I’ve been given a generous offer from Nearwoo.com!   Due to the ongoing increase in traffic to my site, I’ve been given 3-months of Near Woo, in exchange for writing blog posts about my experience using the platform.

There are thousands of potential customers around your business using their smartphones.
Near Woo identifies phones around your location using GPS and cell phone towers.

Wondering how NearWoo works?  Near Woo delivers your message directly to consumers on their mobile devices when they’re in your neighborhood. There are literally hundreds of people your law firm or business right now, business using their phones to surf the internet, play games, listen to music, read the news and so much more. Near Woo delivers your message directly to the customer’s phone while they’re engaging in these activities.

Now is the ideal time for you to sign-up for at least 1 neighborhood right now and start getting some local mobile advertising visibility for your firm or Local Small Business.

GOOGLE ANALYSIS OF MOBILE SEARCH

As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analysed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.

Download the study here…

  •  77% of mobile searches occur at home

  • 61% Called the business

  • 24%  of users use their smart phones to search for services

My ad started running on October 19th.  Initially, I’ve been getting some fairly good clicks on my banner ad, averaging about 20 per day.  However, I hadn’t been getting any follow-through actions of liking me on Facebook or Following Me on Twitter.  So, I spoke with Kristi Wilcoxz, Near Woo’s Director of Partner Relations and we “tweeked” the wording on my ad and changed the graphic!

near_woo_offer

If you have any questions, you can speak with Kristie Wilcox at 310.396.9313, or e-mail her at kristie.wilcox@nearwoo.com

She’ll make sure you’re taken care of.

near_woo1024

I’ll be writing another post in a couple of weeks with an update of my results.  I’ll also be adding a Client Relationship Management features to my blog, so I’ll be able to provide you with more thorough analysis of my results as we progress.

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

 

11Sep

Local is Essential For Small Business & Legal Marketer Success

I can’t tell you how many conversations I’ve had with attorneys who spend countless dollars rushing to advertise in the wrong places. General interest magazines or cable TV may appear to be glamorous, however, they quickly discovered that these costly ads didn’t really bring customers in the door or make their phone ring.

Whether you’re a mid-size law firm or business, emphasis today needs to be on local marketing, reaching individual communities with specialized messages. In our current state of super-fast, short syntax of text messaging and emails, there are times when face-to-face conversations are essential. So, working with people you know, trust and like is essential.  this is not to say that we have to be based within walking distance of a client to provide them with impeccable service.  However, being readily accessible and available for in-person meetings is essential.

When I work with clients like Spring Bank in New York, my colleagues at Sperling Greene made certain that our client had someone to interact with close-by.   Additionally, I flew in to spend several days with them at the start of our campaign and at its conclusion.Customer service is key and marketing down to the neighborhood level and make it personal to the customer is the only way to go. Targeting your marketing efforts to specific communities and services ensures that your message will be delivered only to people most likely to be your customers or clients.

Spring Bank opened a new branch in Harlem. Brian Blake, Spring Bank Vice President and Community Relations Officer and Jason Ohene, Manager, Business Relations sat down with Erika Tarantal on News 4-NY what the new branch has to offer.

Spring Bank opened a new branch in Harlem in the spring of 2013. Brian Blake, Spring Bank Vice President and Community Relations Officer and Jason Ohene, Manager, Business Relations sat down with Erika Tarantal on News 4-NY what the new branch has to offer.

Local Marketing Key: Community Involvement

This neighborhood-first mantra suggests a heavy dose of community involvement in your local marketing efforts. For example, here are three community-related marketing strategies:

  1. Good grades equal good customers: contact local school principals to offer incentives of free products or services to students who achieve high grades. When someone brings in a good report card to your business, give him or her the reward.
  2. Surveys equal more customers: regularly check the pulse of your customers with an attitude profile survey. You’ll collect useful data, learn what they like and dislike, and demonstrate your concern for their opinions, all at the same time.
  3. Complaints are your best friend: nine out of ten unhappy customers never complain — at least not to you. Instead, they don’t come back and then they go tell their friends. In our day and age of social media, complaints can literally kill your business. You need to invite criticism so you can address the problem directly and turn it around before it becomes broadcast news.

This article was adapted from an article published on StartUp Nation.com in 2005. Read more here

 Other posts you may be interested in:

Social Media and Meet-Ups Keep Legal Marketers Connected

Karasma Media Partners In Bringing Social Media Marketing Workshops to the 2010 Harlem Book Fair

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

 

29Mar

Legal Marketers & Business Owners, Do You Know What Quality SEO – REALLY Means?

Google is enacting a new algorithm that is going to penalize over-optimized content.  As a communications professional who has been actively blogging for more than 6-years now, I’ve been wondering when Google was going to put their foot down.

footdown

I, like many online content writers have spent countless hours writing content that our readers find valuable; not to mention the attentive nurturing it takes to comment, connect and cultivate the online relationships we develop,  into invaluable professional and personal friendships. Over the years, I found it unnerving to think that businesses with an abundance of money could “Out Do” me online with their multitude of unscrupulous links – many of which were not generated from  authentic content.

Google has changed the playing field and we are in the midst of a new day.  I say, “Allelujah”!

Last week, at SXSW, Matt Cutts, the head of Google’s search spam team, announced that Google developed a new tweak to its algorithm that will punish sites that are too optimized for SEO.

In a recent Hubspot article, Matt explains the changes in this way….

“trying to make the algorithm more adaptive,” or being more understanding of sites that have good content even if it isn’t search engine optimized like many marketers have learned to do. The sites that will be penalized are those that “throw too many keywords on the page, exchange way too many links, whatever they’re doing to go beyond what a normal person would expect.”

Read the article in it’s entirety on Hubspot

Kara works with legal marketers and small to mid-size businesses to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win & retain the clients they really want.

You can reach her at 917-856-5410

16Jan

Happy Martin Luther King, Jr. Day Legal Marketers & Entrepreneurs

In the spirit of a tradition bestowed to me  by my Tuskegee Airman, Freedom Fighter, College Professor Dad – Arthur C. Smith, who annually said,  “All Black People should be working TWICE as hard on MLK’s birthday…” I’m spending my day  supporting attorneys in the development of their firms.

I can’t think of a more befitting form of self-expression of my admiration and commitment to humanity. Even as a very little girl, I remember my dad’s teachings and the sound of Martin Luther King’s voice resonating through our living room. I distinctly recall how incredibly privileged I was to have a family around me who loved me so much.

Growing up, my parents made sure I had friends from across the globe from every imaginable faith, and ethnicity — yes, the little person in pink & gray is me!

My mom, Valerie Moultrie, reading at Parent's Day - Oak Lane Day Schoool, Blue Bell, PA - 1966

Mom, Valerie Moultrie, reading to my nursery school class, at Oak Lane Day School in Blue Bell, PA - 1966

I quickly realized how strong and huge hearted my parents were and that they worked along with their friends and Martin Luther King to create our incredible United States as I know it. True – we have much work to do as humans in the realm of communication, compassion and cohesiveness. I am the last one to “sugar coat” anything!

I invite you to revisit Martin Luther King’s “I Have A Dream” speech today — and allow yourself to be moved. I’ve no doubt his words will inspire you to continue manifest your dreams and serve those that matter most to you.

Our nation’s acknowledgement of Martin Luther King’s Birthday and the wonderful honor bestowed on The Tuskegee Airman — provides us all with an opportunity to remember the past and see how incredibly far we have come! Many, Many Blessings and Much Joy to you today as you celebrate human-kind!

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

14Dec

Legal Marketing and Small Business on Facebook

Facebook topped Google to become the most visited U.S. Web site, indicating a shift in how Americans are searching for content I talk to literally dozens of attorneys a week and they’re in one of two places when it comes to social media.  If you’re a lawyer or small business owner reading this, you’ll most likely find yourself in one of 3-places regarding your online platform:

  1. You have a website and may even blog… when you have the time.  You already have Facebook and Linked In profile that you look at sporadically.
  2. You have a website that either looks great or needs revamping, either way it is not enhancing your client intake or bottom line, and you’re “skeptically curious” about using social, so you haven’t set up any profiles.
  3. You haven’t started developing an online presence yet.   But since the efforts and money that used to work when marketing your firm that used to work aren’t producing the return you’re looking for you’re curious and want to get started and aren’t sure how…

Here’s some “breaking news”, the entire world is using social media — so it’s very probable that Facebook, LinkedIn and Twitter are viable resources for reaching viable consumers of your goods and services!

world social media

Infographic design by Nick Sigler

“Facebook is squarely at the center of this new universe, and much of what people do online these days starts there. But Facebook’s masterstroke has been to spread itself across the web and allow others to tap your network of friends. As a result, thousands of websites and apps have essentially become satellites that orbit around Facebook.”

Ready to jump in the pool, here are the steps to getting started:

Create Your Profile:
The first step to build your law firm or business presence on Facebook, is to create a personal profile.  Sign up for Facebook, upload a picture and add contact info in your profile. Once that’s done,  upload your existing contact database to see which of your contacts are already on Facebook and ask whichever ones you want to become your Friend.  This will get you up and running quickly rather than completely starting from scratch!

Create Your Company Page:
Once your  personal profile is set up, you can create a Company page for your law firm or business .   the best topics to fill your page with are, news, upcoming events, photos, etc., (Bear in mind that the most effective way to manage your social media platforms is with your blog as the master mind control panel!)
There are also applications that increase the functionality of the page.

If you already have a business website, having a business profile page on Facebook is still estremly important.  Your website is your storefront, your blog and social media are the doors and windows that enable people to find you, contact you and become clients and customers.   After all, you want to have a presence where your existing and prospective clients are spending their time online.

If you already know there’s tremendous potential of Return on your investment by using social to promote your business or legal practice and are looking for content management, relief and strategical maximization, call me at 917-856-5410.

Other articles you may be interested in:

A Great Legal Marketing Firm Tool to Optimize Twitter

Legal Marketers: Responding to social media inquiries is more important than you think

A Very Simple Twitter Formula for Generating Legal Marketing Business

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

19Sep

Here’s to Lawyers Dedicated to Legal Mastery, Civil Justice and Deconstruction of The -Isms

I didn’t realize how incredibly blessed I was living in Harlem, in a world full of future-driven, forward thinking folk from all over the planet.  Don’t get me wrong, I truly adore the sunshine and overwhelming generosity of the many new friends I’m making.

While living in my fabulous corner of Manhattan, it wasn’t possible for me to see how much, New York with all of its issues, was a very safe cocoon brimming with intellectual, humanly rational and empathetic people.

It occurs to me now that I was living in a microcosm of the country where the  -isms are openly discussed, debated and not tolerated.   Obviously, I’m not oblivious.  I fully realize that inequality exists over the entire planet.  That’s not what I mean…

After moving to Phoenix, and meeting the countless number of people that I have, I feel it is important to note that many of my new friends encounter racist and sexist behavior and commentary on a daily basis.  Since arriving here at the end of January, I’ve experience several instances myself.  This is human behavior that I have been the focus of in the past.  Before moving here, I liked to believe was behind me.  However, it is behavior that I’ve been reawakened to.

I have found myself deeply disappointed and angry.  When I witness this behavior, there is a physical pain I feel, like a fast, deep heart break.  It truly hurts.  Just yesterday, I realized that I  truly hoped this antiquated ideology had ceased in the 1980′s and we still have far to go!

With the issues of human civility facing me, the reason I chose my vocation is extremely clear.  I adore working with attorneys, and fully respect and admire them for their mastery of  United States Law.   The structure of our laws maked them adaptable with the capability of being reworked over time.  I belive this construct was put in place in order to provide the best possible life for our citizens and standing for the law is what attorneys do.

Blue and Pink Sexual Equality Concept

You may think that I have an idealistic viewpoints, but I lived in Manhattan for more than 22-years, studied the rulings of Thurgood Marshall during his reign on the Supreme Court, and pay attention to civil justice changes, so I thoroughly believe in the brilliance of our legal structure. So, please realize that my opinion is only mine – not meant to be fodder for agreement or disagreement…

To all attorneys –KUDOS to You!

One of my older aunties used to tell me, “Don’t worry baby, what doesn’t kill you will make you stronger.”  She wasn’t kidding either!  I’m still getting squeezed to be more than I ever thought I could be. So I guess I’m a full fledged butterfly Ready To Soar!

Other articles you may be interested in:

How to Create a Personal Brand as a Civil Rights Lawyer – Using Speaking Engagements, Published Articles & Social Media Web Sites as a Way to Make a Name for Yourself

The Most Racist Thing That Ever Happened To Me, by Toure -The Atlantic.com

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

11Sep

CHANGE in a time of remembrance

September is my birth month, so it has always been a month of full of contemplation for me.  I was a New Yorker who, until the end of January, 2011,  worked on Wall Street for more than 15-years.  Thus, the occurrences of September 11th have made this time of remembrance all the more prevalent for me.

This year, the state-of-mind most prevalent for me is CHANGE and the manner in which I’ve implemented it over the last 10 years. So, this post is about honoring the people I’ve lost, not the sadness that I still feel over not having them in my life.  Instead, I’ve chosen to write about CHANGE.

For 10 years now, on September 11th, we’ve see an abundance of media images illustrating that day.  Personally, I avoid them.  Instead, I focus on my own good memories about the people I lost.

Today, I am in the midst of my annual thought processes, I am present to the changes I’ve put into place over the last 10-years.  I completed undergraduate and graduate school, started my own company, and recently relocated to Phoenix, Arizona and am working in the realm of one of my passions:  working with attorneys.

My vision for all of us feeling moved on this day is to bask in the memory of people we’ve lost by ‘riding the wake of their spirits’ and create, re-create, prosper & love each other fully.

Heather Morse over at the Legal Water Cooler made mention of CHANGE in her article Best Quote Ever.

Heather’s looking at the speed that we communicate now vs. only 7-years ago, and if legal marketers are ready take to take it on…

Honoring the memory of my friends and family who have passed,  and all those young spirits surrounding me, I’m going to shift this conversation into one about quality of life aka “business development and lifestyle”.

Heather’s right on point here…

I began educating attorneys about how social media works and the importance of it for their firm’s growth more than 3-years ago.  When I realized that what they needed was not only more information, it became obvious to me that I could not provide them with the services that supported their needs as a sole-proprietor.

Keeping in mind this idea of a hyper-connected world, there are a few questions I think we need to ask ourselves:
*    Am I up to the challenge?
*    Am I willing to invest the time, money and resources to advance my practice/my business?
*    Am I willing to let the world continue to pass me by at hyper-speed?
*    If I do nothing different, what results will I achieve?

If you are an attorney or a marketing person working with a law group, your time is best spent practicing what you have mastery in, not talking on Facebook all day!

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

27Apr

Legal Marketers & Business Owners, Talking About Protecting Your Personal Assets, Business Losses & World Economics Doesn’t Have To Be Painful!

Over the last few weeks, I’ve had some fascinating conversations with J.R. Hunn and have grown very fond of him, which is why you’re hearing about him now…

We’re talking a great deal about finance, our fast shifting world economic status and managing debt.  No doubt you know that these conversations can be overwhelming for many of us to comprehend, let alone actually work with effectively on a personal level.

J.R. has the uncanny ability to give fresh perspective to all of these concepts and situations and provide solutions that are exceedingly easy to comprehend.

More importantly, he shares his knowledge empathetically and has a great sense of humor, which just makes life in general more manageable, and a heck of a lot more fun for those around him.

Growth & decay are constantly happening.  Expansion / Contraction — change is always happening. Some people benefit more than others from any given change.  Learning to benefit from change makes a difference.

The distinction is the magnitude of the changes that are happening now,  The growth is going to be bigger than the rise of the U.S. or Soviet Union.  Collapse is going to be bigger — A really big magnitude shift.

The economic distinction is the size of the shift.   Commitment to benefit from changes is one possible commitment.  Commitment to growth is another.

J.R. Hunn

We shot a very funny video together on the historical impact of oil and the strength of political systems.  Off-camera, this was my first time playing full out with J.R. and we had a ball!

It’s a marathon of jokes, and I literally fell off my chair from laughing so hard.  We’ll be fine tuning as we create more, so stay tuned.

A Brief History of Oil

J.R. consults people on creating financial shelters and prudently manages the assets within the shelters and settles & negotiates debt and prefers to work with people who shelter their finances before they settle their debts.

For some background on the term The DominOil Effect, see J.R’s 2004 article, “…The REAL US Deficit: Oil,” For his more recent research and analysis, see his blog, http://jrfibonacci.wordpress.com/.

the-dominoil-effect-1

Looking forward to your thoughts!

Kara works with  small to mid-size business and  legal marketers to create a more clearly defined focus and distinctive business strategy.  This new design provides a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

25Mar

Social Media and Meet-Ups Keep Legal Marketers Connected

I’ve attended several networking events since moving to Phoenix at the end of January.  Recently, I connected to the meet-up group Java & Justice
through my membership with the Phoenix Chamber of Commerce.

Alex & Gaxiola, Serious Injury and Wrongful Death Attorneys based in Phoenix, have a terrific marketing & internet services manager, Rhonda Robbins , who I’ve become great friends with.  Rhonda is an SEO queen, and is also creating some stimulating, “out-in-the-world events for her firm.

In speaking with Rhonda, she said that one of Andrew Alex’ primary concerns is his client’s quality of life.  He is also strongly committed to educating them in a way that that will protect them if or when the time comes.

The video linked below to the firm’s YouTube Channel is a terrific example of how an accident with a truck can change your entire life…

alex&gax

One of the primary business growth challenges for a accident attorneys is that their clients don’t need their services until something catastrophic happens.  Since chasing ambulances is unscrupulous at best, having relationships with potential clients, long before they require services is all the more important..

They’re doing a MeetUp Series called JAVA & JUSTICE.

These semi-weekly gatherings allow the firm’s attorneys to interact with their community hands on, providing them with a venue designed for face-to-face communication.

Do connect to  Alex & Gaxiola on Facebook and Twitter

If you’re in the Phoenix Arizona area, stop by a MeetUp.  Either way, I encourage you to connect with the group so you can stay in the loop!

Join the Java & Justice Meet-Up in Phoenix

Kara works with  small to mid-size business and  legal marketers to create a more clearly defined focus and distinctive business strategy.  This new design provides a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

13Jan

New York’s Kara Smith of Karasma Media is Relocating to Phoenix, Arizona

After 22 wonderful years in New York City, Kara Smith, the principal and founder of Karasma Media is relocating to Phoenix, Arizona.   As of Sunday, January 30th,  I will be operating out of Phoenix and support New York clients and travel to NY City and other locations from there.

In addition to operating Karasma Media, I’m actively searching for a position as a marketing/communications/social media manager and adjunct college teacher and will be getting my certification to tutor elementary & secondary English once I arrive in Arizona.

Phoenix

My mother is 82-years old and very active and I want to enjoy this very special time of our lives together.   We’d been talking about my moving there fore several years, and during my last Christmas visit, I saw that now was the time to migrate West…   I also met a very special man whose family is close to ours, so this move is the beginning of new adventures for me on multiple levels!

If you have friends & colleagues in the area who may be able to assist in my “life-recreation, please do to connect us!

Kara works with  small to mid-size business and  legal marketers to create a more clearly defined focus and distinctive business strategy.  This new design provides a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410


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