Archive for the ‘The Rainmaker Institute’ Category

Happy Martin Luther King, Jr. Day Legal Marketers & Entrepreneurs

In the spirit of a tradition bestowed to me  by my Tuskegee Airman, Freedom Fighter, College Professor Dad – Arthur C. Smith, who annually said,  “All Black People should be working TWICE as hard on MLK’s birthday…” I’m spending my day  at The Rainmaker Institute supporting attorneys in the development of their firms.

I can’t think of a more befitting form of self-expression of my admiration and commitment to humanity. Even as a very little girl, I remember my dad’s teachings and the sound of Martin Luther King’s voice resonating through our living room. I distinctly recall how incredibly privileged I was to have a family around me who loved me so much.

Growing up, my parents made sure I had friends from across the globe from every imaginable faith, and ethnicity — yes, the little person in pink & gray is me!

My mom, Valerie Moultrie, reading at Parent's Day - Oak Lane Day Schoool, Blue Bell, PA - 1966

Mom, Valerie Moultrie, reading to my nursery school class, at Oak Lane Day School in Blue Bell, PA - 1966

I quickly realized how strong and huge hearted my parents were and that they worked along with their friends and Martin Luther King to create our incredible United States as I know it. True – we have much work to do as humans in the realm of communication, compassion and cohesiveness. I am the last one to “sugar coat” anything!

I invite you to revisit Martin Luther King’s “I Have A Dream” speech today — and allow yourself to be moved. I’ve no doubt his words will inspire you to continue manifest your dreams and serve those that matter most to you.

Our nation’s acknowledgement of Martin Luther King’s Birthday and the wonderful honor bestowed on The Tuskegee Airman — provides us all with an opportunity to remember the past and see how incredibly far we have come! Many, Many Blessings and Much Joy to you today as you celebrate human-kind!

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

CHANGE in a time of remembrance

September is my birth month, so it has always been a month of full of contemplation for me.  I was a New Yorker who, until the end of January, 2011,  worked on Wall Street for more than 15-years.  Thus, the occurrences of September 11th have made this time of remembrance all the more prevalent for me.

This year, the state-of-mind most prevalent for me is CHANGE and the manner in which I’ve implemented it over the last 10 years. So, this post is about honoring the people I’ve lost, not the sadness that I still feel over not having them in my life.  Instead, I’ve chosen to write about CHANGE.

For 10 years now, on September 11th, we’ve see an abundance of media images illustrating that day.  Personally, I avoid them.  Instead, I focus on my own good memories about the people I lost.

Today, I am in the midst of my annual thought processes, I am present to the changes I’ve put into place over the last 10-years.  I completed undergraduate and graduate school, started my own company, and recently relocated to Phoenix, Arizona and am working in the realm of one of my passions:  working with attorneys.

My vision for all of us feeling moved on this day is to bask in the memory of people we’ve lost by ‘riding the wake of their spirits’ and create, re-create, prosper & love each other fully.

Heather Morse over at the Legal Water Cooler made mention of CHANGE in her article Best Quote Ever.

Heather’s looking at the speed that we communicate now vs. only 7-years ago, and if legal marketers are ready take to take it on…

Honoring the memory of my friends and family who have passed,  and all those young spirits surrounding me, I’m going to shift this conversation into one about quality of life aka “business development and lifestyle”.

Heather’s right on point here…

I began educating attorneys about how social media works and the importance of it for their firm’s growth more than 3-years ago.  When I realized that what they needed was not only more information, it became obvious to me that I could not provide them with the services that supported their needs as a sole-proprietor.  This is why I implemented CHANGE, and began working as an Advisor at The Rainmaker Institute.

Keeping in mind this idea of a hyper-connected world, there are a few questions I think we need to ask ourselves:
*    Am I up to the challenge?
*    Am I willing to invest the time, money and resources to advance my practice/my business?
*    Am I willing to let the world continue to pass me by at hyper-speed?
*    If I do nothing different, what results will I achieve?

If you are an attorney or a marketing person working with a law group, your time is best spent practicing what you have mastery in, not talking on Facebook all day!  The Rainmaker Institute provides knowledge and Done-For-You services of Blogging and Social Media and Customized Newsletter Writing services that attorneys need.

Please give me a call at 480-648-2628 if you’re seriously ready to take on CHANGE.  I look forward to working with you on your firm growth goals and putting a plan into action!

How to avoid the top 10 marketing mistakes attorneys make

If you’re an attorney struggling to build your practice, then you probably believe that the best way to use your time is by practicing law. The reality is, you are not in the business of practicing law. Your business is building relationships (also known as marketing) so that you can practice law.

This is the link to a powerful E-book written by Rainmaker Institute CEO, Stephen Fairley entitled, Top 10 Marketing Mistakes Attorneys Make & How to Avoid Them.

Top10MarketingMistakesV2

In this book you will learn specific principles and tools you can use to grow your practice, too. The one thing you will NOT find within its pages is an ‘easy button’. Unfortunately, in the world of legal marketing there’s  simply no such thing! I can certainly attest to how much hard work, effort and money it takes to build a successful business and it will not happen overnight.

The great thing is, if you are willing to work we can help you make it happen!

As an advisor at The Rainmaker Institute, I work with solo and small firm legal practitioners to create a more clearly defined focus and distinctive business strategy. In partnership with my clients, I support them to develop a competitive advantage for new business, higher reputation recognition, and empower them to attract, win, and retain the clients they really want.

Stephen Fairley, has helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice.

Echoing Stephen’s invitation, I invite you to download and print this e-book and read it with a pen and highlighter in hand. The specific strategies you’ll find within its pages, once applied, can make the kind of dramatic difference in your practice that lasts a lifetime.

If you are serious about implementing support services specifically designed for solo and small firm attorneys, please feel free to give me a call at 888-588-5891 Ext. 402 or send me an email at kara@therainmakerinstitute.com.

Other articles you may be interested in:

Kara Smith of Karasma Media Joins the Rainmaker Institute as a Rainmaker Advisor

Legal Marketers and Mid-Size Businesses – Let Your Commitments Do the Talking

The Amsterdam News Covers AALBC.com and Karasma Media Media Marketing Workshops