You don’t need legal review of your firm’s blog posts. As more traditional businesses start blogging, we’re hearing nervousness from legal departments across the country who want to check over these posts before they go live. And of course, horrified bloggers are trying to fend off lawyers who want to review everything.

Thousands of major companies are blogging regularly, with no significant legal problems. If Microsoft can have 4,000 un-lawyered employee blogs, without lawsuit, your firm can as well.

What To Do: Create a plan that makes both sides comfortable.
1) Create safe zones. Bloggers and legal should sit down and decide which topics are always OK to write without legal review, and which ones always need approval (such as litigation issues, etc.).

2) Create a training program. Develop a one-hour program for everyone to take before they start blogging.

3) Work it out as you go. Assign representatives of the blog team and legal team to work out gray areas as they come up.

Photo by Day 23

Tags: Kara Smith, Karasma Media, Legal Marketing Tactics, Legal Marketing Tools