Ease, Steadiness and Awareness Work for Legal Marketing Social Media
I just gave the groups I belong to on LinkedIn a makeover, mostly due to the commentary by some of the members.
Social Media is an interpersonal public relations tool. It is not about ‘linking-in’ to as many groups and people as you can as fast as possible, and talking the loudest to stand out. It is about cross communication, cultivation of relationships, heart-felt sincerity and quality of service.
Too many legal marketers are Bulls in the China Shop of the online communities they belong to, particularly on LinkedIn. It’s no wonder so many of legal professionals become frustrated because no one responds. Then, they authoritatively declare that social media — or the on-line platform they’re working on at the time, is a waste.
Lawyers, there are already a ton of misconceptions in the world about who you are. Don’t empower these negative perceptions by not being conscious of how your messages are landing.
Seth Godin wrote a terrific post connecting to an audience who’s responsive and will spread the word… Drive by Culture and the Endless Search of Wow
Other articles you may be interested in:
Legal Marketers – Now is NOT the time to give up on Twitter
How to Be the King (or Queen) of Social Media At Your Firm
Lawyers, Forget About “Quitting Facebook” – Expanding Your Comfort Zone to Communicate is Key
Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.
You can reach her at 917-856-5410
Tags: Kara Smith, Karasma Media, Legal Marketing Tips, Legal Marketing Trends, Writing
