Karasma Media Legal Marketing Blog by Kara Smith » Blog Archive » FourSquare – A Fun and Informative Tool For Legal Marketers

FourSquare – A Fun and Informative Tool For Legal Marketers

At a Meet-up I attended recently hosted by Adrian Dayton @adriendayton asked what I thought about the online platform FourSquare and its viability and value for legal marketers. At the time, I’d only done some minimal dabbling with it so I said, “The jury’s still out on this one…”

Over the last 8-days though, I’ve been using it and am very impressed with the added interaction, both business and personal, it’s been providing.

The platform works via GPS, and I can see it added value already when it comes to doing what we say we’re doing and actually showing “Proof with The Pudding’! It’s an entirely new level of authenticity!

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The SanFrancisco Chronicle reported that FourSquare “Check-Ins” grew more than 50% in the last month…

That’s up 50% from 600,000 just a month ago, and more than double the 400,000 checkins per day it was doing in March, just three months ago.

I’m interested in hearing your thoughts on this!

Other articles you may be interested in:

Update to Legal Marketers – Tweets are Embeddable as of May 4th 2010

Corporate Social Responsibility (CSR) and the Influence of Legal Marketers

Facebook’s “LIKE” Button – Are you a pro or con legal pro?

A Real-Time Social Web Clock Watcher for Curious Legal Marketers

Legal Marketers: Responding to social media inquiries is more important than you think

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

Tags: FourSquare, Kara Smith, Legal Marketing Tips, Legal Marketing Tools, Legal Marketing Trends, Social Media, Writing

This entry was posted on Monday, June 7th, 2010 at 4:06 pm and is filed under FourSquare, Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “FourSquare – A Fun and Informative Tool For Legal Marketers”

Tim Baran Says:
June 7th, 2010 at 4:20 pm
For me, the jury is still out on this app, Kara. I’ve used it for six months or so (when I remember to check-in) and the only useful feature so far is that it acts as a pseudo activities journal.

You mentioned a level of “authenticity”. But what’s to stop someone from loitering outside an establishment, “checking-in” and moving on. Sounds lame, but I think I read where it was being similarly misused. Intrigued to see how it evolves.

See ya on the grid!
Tweets that mention FourSquare – A Fun and Informative Tool For Legal Marketers | Karasma Media Legal Marketing Blog by Kara Smith -- Topsy.com Says:
June 7th, 2010 at 4:43 pm
[...] This post was mentioned on Twitter by Kara Smith, Tim Baran. Tim Baran said: I use it but not crazy about it RT @karasmamedia FourSquare – A Fun and Informative Tool For Legal Marketers http://bit.ly/9gPHSy [...]