Brett Larson of Fox-5 New York covered PENCIL’s “Principal For A Day” kick-off  at Alain L. Locke Elementary School on October 16, 2009.

PENCIL is a non-profit working to improve public education in New York City and other large cities by engaging the private sector.  You may already know that I provide pro-bono services the school as a PENCIL partner.  Whether you did or not, I wanted to share the incredible development of the school and why working with them is so important to me.  My work with these beautiful children, their terrific principal their dedicated teachers not only lights up my life, it directly correlates with the services I provide my clients.

In structuring the online conversation with my clients, I emphasize that social Media is public relations for your organization, and should be interacted with accordingly.   With this in mind, the pro-bono services you provide reflect the goals and mission of your firm, and you make people cognizant of who you are and  the level of commitment you bring to the work you perform.
I work with Principal Susan Green to empower her children scholastically, impact the staff’s development and build the community’s awareness of the school and the education provided there.

Some of the projects we worked on with them last year include a new logo;  an environmental club and a partnership with a green school in Maryland.  For the 2009-2010 school year, our emphasis will be on creating a strong foundation for their educational future with college visits, and being of service thru partnership with The Africa Hope Center, a school for orphans in Nairobi, Kenya.

Here’s presentation I shared with the students:

Tags: 10/10 WINS, Alain L. Locke, Kara Smith, Legal Marketing News, NY Public School, P.S. 208, PENCIL, Social Media Legal News, susan green