On Saturday, July 17th, Troy Johnson of AALBC.com (The African American Literature Book Club) has invited me to co-host Publishing YOU-niversity, includes four, 1-hour, standalone workshops on social media marketing for authors and small to mid-size organizations.
Attendees will be provided with a foundation for using a website, Blog, Facebook, LinkedIn and Twitter to promote themselves and their businesses.
Every web interaction has the power to influence a potential client’s decision to purchase your book, product or service. So, if your website does not provide an informative and satisfying experience and you don’t engage your visitors through social media, then they will find an author who is interested enough to have a dialog with their audience and a business who’s interested in what they have to say.
We’ll be discussing how social media can help convert your online visitors to viable business prospects and customers after interacting with your website.
Register today for:
- Using a Website to Generate Business
- How to Use Facebook to Build Your Personal and Professional Brand
- What is Twitter All About?
- Social Media Beyond Facebook and Twitter
Thurgood Marshall Academy (Classroom 211)
214 West 135th Street
New York, NY 10030
Participants who enroll in ALL FOUR workshops will receive a complementary “Jumpstart Your Social Media” Booklet
Troy is a technology expert and industry leader in marketing books on the World Wide Web. Mr. Johnson is the founder and webmaster of AALBC.com LLC. AALBC.com was launched in 1998, and is now the largest and most frequently visited web site dedicated to books by and about black people.
He has been recognized in articles that have appeared in Publishers Weekly, Essence Magazine, The New York Times, The Amsterdam News, Black Issues Book Review and Black Enterprise. Troy has also appeared on numerous radio and television programs including C-Span2′s Book TV and The Black Family Channel’s Literary Living; and in 2005 was named one of the 50 Most Powerful African Americans in Publishing by Black Issues Book Review magazine.
At this point, any public relations person stating that they possess a level of expertise using tools of social media, should have the level of this skillset illustrated in their online presence. Personally, I’ve garnered numerous speaking engagements and broadcast coverage for both myself and my clients, using a combination of social media outreach and traditional PR.
You can see some of the coverage here:
More About The Harlem Book Fair
The Book Fair was founded in 1999 by QBR/The Black Book Review as a community event and forum for African American readers to discover and celebrate their history and culture through books.
It is now a week long event and the country’s largest community gathering of African American readers and book lovers. It has evolved into a national brand that is expanding into new markets each year. The Harlem Book Fair now draws over 50,000 attendees, and 15 million viewers via C-SPAN’s Book TV. Last year, the Book Fair was broadcast live in Europe and Asia for the first time.
The 2010 Harlem Book Fair spans two avenue-long blocks on West 135th Street with tents, pavilions of books, food, and cultural concessions. Fair space has more than doubled since its inception.
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Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.