Legal Marketers and Mid-Size Business: Let Your Commitments Do the Talking
I attended a delightful event last night at New York’s Waldorf-Astoria hotel. My dear friend Pamela Skinner and I had a wonderful evening last night as guest of Trail Blazers at the Youth Inc. year-end celebration, honoring Trail Blazers and 12 other child-development program.
As I was leaving and admiring the hotel’s Arte-Deco décor, I saw Ben Stein in the lobby! I walked over to him and said, excuse me, but I used to work for some of your favorite people, TIAA-CREF”. I watched as his entire face light-up.
“TIAA-CREF, he said. “They changed my family’s entire life.” Needless-to-say, we had a great conversation and I gave him my business card before we departed.
As Mr. Stein walked away, I left with his profound commitment to education an the well-being of his family. I was also very aware of how incredible it felt to have shared this moment in the heart of the greatest city in the world, in one of it’s most spectacular landmarks.
There is nothing better to me than doing what I love to do professionally, with absolutely wonderful people, wrapped around a cohesive commitment.
Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.