Legal Marketers Can Step Out of the Box With Video
My assistant, Lori, sent me a very funny link to a law firm’s commercial on YouTube. (You’ve got to love when you find people to work with whose personalities and quirky sense of humor are in-sync with your own!)
One aspect of marketing I work with my lawyers on when developing their brands is to step outside the mold of traditional legal marketing and be truly representational of their personalities.
NY based Trolman, Glaser & Lichtman took a chance with their agency, The Levinson Tractenberg Group , and created a big viral win.
This spot’s been viewed more than 96,000 times!
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Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.
You can reach her at 917-856-5410
Tags: Kara Smith, Karasma Media, Legal Marketing Tips, Legal Marketing Tools, Legal Marketing Trends, Social Media
March 17th, 2010 at 9:06 am
Sure, the video has been viewed 100k times. But how many customers has that video generated? How many prime suspects watched that video? How many were simply video game enthusiasts (there are lots of those on YouTube)? Is this a viral “win”? Sure, I suppose. But is it a marketing win? Not unless a significant portion of those 100k became customers.
It would be useful to see CTRs, shares, demographics and responses for YouTube videos dubbed as “successful”.
March 18th, 2010 at 6:21 pm
Hi Matt –
It would be interesting to see the numbers, but remember marketing is all about return on investment. Saying this, dependent upon a law firm’s area of practice, “a significant number of new clients” may need not be needed acquired in order to re-cooperate the cost of producing a 30-second video ad, thereby producing a successful ROI.