Legal Marketers, For Social Media PR to be Truly Effective It’s Important To Remember That Good Things Take Time
We as consumers are geared to read certain materials, drink particular beverages, and watch our favorite shows on a daily basis. The rituals of writing, tweeting, and newsletter distribution are all important elements of an effective social media campaign There is no “X-number of blog entries that will generate X-amount of sales”. Regularity, reliability, and quality content are what translate into new clients.
Both building the platform to communicate with (the blog and distribution list), and the consistency that constitutes expertise: takes generating with a concentrated effort. That transitions after approximately 90-days to a simplistic ritual and a high ROI.
Ad Age’s Martin Lindstrom cover “The Power of Ritual in Brand Building – And Its Connection to Friday the 13h Superstitions. He discusses the ideology behind rituals and how human beings are hot-wired to be seduced by it.
Photo by Churl
July 4th, 2009 at 2:52 pm
[...] See these related articles: Your Personal Brand vs Your Corporate Brand – Added Clarity for Legal Marketers For Social Media To Be Truly Effective, It’s Important To Remember Good Things Take Time [...]
October 30th, 2009 at 2:12 am
[...] For Social Media To Be Truly Effective, It’s Important To Remember Good Things Take Time [...]
November 4th, 2009 at 6:35 pm
Interesting take Kara. I recently wrote a post on Social Media Balancing Act: Sentiment vs. ROI http://bit.ly/4D8I6b and also co-founded the new Social Media Debate Community http://bit.ly/3CncGi which touches on this topic. What businesses need to realize is that social media shouldn’t be about sales first and foremost. It’s about building influence and driving positive brand engagement. This can indirectly impact sales and drive ROI but you’re exactly on point, good things take time – from launching your social media channels, building and engaging, and listening. Managing all of these channels to ensure positive engagement will take time and that’s what businesses need to understand. They also need to look at the overall strategy, not just tactics. It can become really labor intensive when you’re looking at the overall tactics – but when you have a succinct strategy in place, the rest falls into place through consistent and committed engagement and conversations.
Cindy Kim
Twitter: http://twitter.com/CindyKimPR
The Marketing Journalist Blog: http://cindykimblog.wordpress.com
November 5th, 2009 at 12:00 pm
Hi Cindy –
I fully agreet! Thank you for taking the time to make comment here. I’m going over to your blog post now and will check in with you shortly!
Looking forward!