Karasma Media by Kara Smith » Blog Archive » Legal Marketers: The Top Ten Reputation Tracking Tools Worth Paying For

Legal Marketers: The Top Ten Reputation Tracking Tools Worth Paying For

Reputation management is essential to attorneys practicing solo and firms. The more popular your brand (ie: your firm’s name or yours), the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work a firm just starting out and no one has heard of you yet, or if you’re a sole practitioner who has just started blogging, these tools are still useful to you.

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.

He suggests you consider paid services if you are unable to manage and keep your pulse on your online reputation. Also, paid services will help you analyze and understand the magnitude and sentiment of conversations around your name, which would take you even longer if you did it manually. Services start out at a minimal price of $1 for individual bloggers and shoot up over $100,000 for large enterprises.

If you are considering using a paid service, select the one that best matches your current situation and scale up as your requirements grow.

If, on the other hand, if you’re brand new to social media and aren’t known by many people, then these free tools are probably a better place to start.

Read Dan’s Full Article on Mashable

Photo: Measuring Time by AussieGal

Tags: Kara Smith, Karasma Media, Legal Marketing Tactics

This entry was posted on Sunday, January 11th, 2009 at 4:03 pm and is filed under Legal Marketing Tactics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Legal Marketers: The Top Ten Reputation Tracking Tools Worth Paying For”

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