Listening, monetization, and ethics are key for successful social media campaigns and your legal marketing reputation
Arianna Huffington, co-founder and editor-in-chief, The Huffington Post, and health care industry whistleblower Wendell Potter held a post-keynote press conference at the PRSA’s (Public Relations Society of America) 2009 International Conference
Arianna Huffington
Wendell Potter
They truly provided some “keys to the kingdom” for public relations professionals that I feel are exceedingly important for legal marketers working with social media to note and impart:
LISTEN TO THE PODCAST ON PRSA
[audio:prsa09huffington.mp3]
- Too much breaking news that is not breaking news
- What is PR’s greatest potential that we’re missing
- PR has it’s own PR Problem that prohibits practioners
- Pros need to take the time to know your org and be willing to call your clients on unethical behavior. “If your clients do do something that is unethical — Call Them On It! Your reputation is all you’ve got and if you don’t protect it, then “that’s that”…
- Listen to your community and monitor your online conversation
- Keep track of your online messaging
- Comments on your blog are necessary: Keep your commentary interactive with your audience with moderation, not to avoid criticism, but to keep the language “clean”
- Rather than building a wall around your content and wanting to be the only source, monetization is key. You want to monetize and have your content EVERYWHERE
Other articles you may be interested in:
My Typical Morning Routine – Using Social Media Tools For New Business
Twitter’s Just Getting Started For Legal Marketers
Protecting Your Legal Marketing Brand From Social Media Bad Buzz
Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want
Tags: Kara Smith, Karasma Media, Legal Marketing Tactics, Legal Marketing Tips, Legal Marketing Tools, Public Relations, Social Media
January 16th, 2010 at 7:25 pm
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February 11th, 2010 at 10:23 am
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