However, the damage has been done. NY State Senator , Bill Perkins called for “Black people and people of good will” to stop buying the paper this morning, and the New York Post building is scheduled to be picketed this afternoon.

The nationally syndicated Steve Harvey, is supporting this initiative on his morning show, with regualar announcements of the time and location of the protest, announced hourly during its morning newscasts. Additionally, Harvey is encouraging listeners to go to his site and interact with a call for action.

Social media has changed the level of responsibility of everyone who inputs their messaging on media platforms. We as journalists no longer have the luxury of delivering our opinions, under the cloak of the First Amendment, with only our voices to consider. Our responsibilities go much deeper.

Like it or not, social media is public relations for both the authors of content and the organizations they represent. It is imperative that the opinion and commentary sections within the on-line platforms of newspapers and magazines take heed of this. It is inevitable that. The New York Post, is going to be the unfortunate recipient of repercussions that occur when media entities are not cognizant of this.