Seth Godin’s 7 Tips for Startups in a Down Market – Solo Practioners & Small Firms, You Don’t Want To Miss This
Mashable.com’s Andrew Warner talks to Seth Goodin, author of several books that review the concepts behind the most successful companies, about marketing in a down economy. For solo and small-firm practioners, his advise is invaluable.
Some Key Points:
- How much can you boil down the essence of what you’re doing?
- You goal not to hire as many people as you can. The goal is -”how irreplaceable are your people?
- How much can you boil down the essence of what you’re building?
- When we look at the big homeruns online, they’re not the daily beasts with $18-million spent and hundreds and hundreds of people. They are Twitter, with a tiny team of people who have a very fine, focused vision.
What small and mid-size legal marketers want to remember now is not, “How do I get more money to match the speck. Rather, “How do I get the speck out there with the money I have?”
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November 16th, 2009 at 6:38 pm
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November 18th, 2009 at 6:45 pm
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