The “Social Media Bible” Gets a Lukewarm Review
Advertising Age’s Andy Hampp provides some insight on this new 800+ page, $30 book
In Social Media Bible Weighs More Than Real Bible, his overall synopsis:
“It could have been worse, we suppose. They could have had one page for every so-called social-media guru on the planet. But there aren’t enough trees on earth for that.”Coming out of Graduate School with an M.A. of Media Studies in tow, I was already about 3-months behind, jumping in. Acquiring a working understanding about the social media platform requires hands on interaction. After working on the web 3.o platform on my own for more than 2-years, I found that the most effective way to lean how to use it is with some directed guidance, patience and perseverance; and this is what I offer my clients.
“It could have been worse, we suppose. They could have had one page for every so-called social-media guru on the planet. But there aren’t enough trees on earth for that.”Coming out of Graduate School with an M.A. of Media Studies in tow, I was already about 3-months behind, jumping in. Acquiring a working understanding about the social media platform requires hands on interaction. After working on the web 3.o platform on my own for more than 2-years, I found that the most effective way to lean how to use it is with some directed guidance, patience and perseverance; and this is what I offer my clients.
Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.
Please see these related articles:
Social Media Bible Rebuttal – Doth Thou Protest Too Much?
Public Relations For Law Firms and the Mastery of Web 2.0 Social Media
May 22nd, 2009 at 10:59 am
I think your spot-on with the comment about ‘directed guidance’ Kara… which is what we attempted to provide with TSMB.
I can suggest you get a copy or check it out at the local library so you can see what we’re about – which BTW is NOT trying to be the guru’s, but we know who they are…
See you in social media!
May 23rd, 2009 at 11:46 am
You wouldn’t be censoring comments also? http://tr.im/m6Gk
Here’s a comment I posted yesterday that somehow never made it to this blog:
Actually, The Social Media Bible has been getting great reviews, in the 100’s! In the first four days the book sold out in six major metropolitan areas across the country and on Wednesday, the Nielsen Bookscan announce the first week sales broke the Top 100 Best Selling Books In America and came in at 31st place. It was only Ad Age and Andrew Hampp that didn’t get it, or did they?
The book wasn’t written for MBA”s in social media, it was written for the rest of us. It was written for those of us that are still struggling with the whole social media concept, are trying to understand why it’s so important, and implement its tools.
If you want to read why I think Ad Age wrote their blog they way they did and why my comment was censored / deleted, go to http://tr.im/m6Gk. Then please reconsider the title of your blog. And, please come over to our community site SocialMediaBible.Ning.com and contribute your expertise to the next edition. – Lon Safko
May 23rd, 2009 at 1:50 pm
Steven & Lon –
I truly appreciate your taking the time to make comment here! I apologize for not getting your comments posted earlier, as I neglected to adjust the settings on the blog. My settings are corrected and thank you for the "wake-up call"!!
As for this blog post, if you've noticed from the content of my
blog, I report on a multitude of happenings in and around social media and issues pertinent to my readers. Personally, I have to agree with
The truth of the matter is, all of the information anyone would ever want to know about social media is available for free on the the internet, and easily accessed via a Google search.
As I say to my clients, the gold does not lie in the "knowing how". (Case-in-point, how many people "know how" to loose weight…) The knowledge lies in the doing…
There's nothing more effective for business growth, than hands-on, focused conversations and connections via a kick-start ie: "Guiding them through the world of "How To Do Social Media"… No one's going get that from a book…
October 27th, 2009 at 5:18 pm
Social comments and analytics for this post…
This post was mentioned on Twitter by SocialMediaBibl: RT @karasmamedia: “The “”Social Media Bible”" Gets a Lukewarm Review http://is.gd/Ck2P – good to see you Kara! Anything new with you?…