Posts Tagged ‘Facebook’

CHANGE in a time of remembrance

September is my birth month, so it has always been a month of full of contemplation for me.  I was a New Yorker who, until the end of January, 2011,  worked on Wall Street for more than 15-years.  Thus, the occurrences of September 11th have made this time of remembrance all the more prevalent for me.

This year, the state-of-mind most prevalent for me is CHANGE and the manner in which I’ve implemented it over the last 10 years. So, this post is about honoring the people I’ve lost, not the sadness that I still feel over not having them in my life.  Instead, I’ve chosen to write about CHANGE.

For 10 years now, on September 11th, we’ve see an abundance of media images illustrating that day.  Personally, I avoid them.  Instead, I focus on my own good memories about the people I lost.

Today, I am in the midst of my annual thought processes, I am present to the changes I’ve put into place over the last 10-years.  I completed undergraduate and graduate school, started my own company, and recently relocated to Phoenix, Arizona and am working in the realm of one of my passions:  working with attorneys.

My vision for all of us feeling moved on this day is to bask in the memory of people we’ve lost by ‘riding the wake of their spirits’ and create, re-create, prosper & love each other fully.

Heather Morse over at the Legal Water Cooler made mention of CHANGE in her article Best Quote Ever.

Heather’s looking at the speed that we communicate now vs. only 7-years ago, and if legal marketers are ready take to take it on…

Honoring the memory of my friends and family who have passed,  and all those young spirits surrounding me, I’m going to shift this conversation into one about quality of life aka “business development and lifestyle”.

Heather’s right on point here…

I began educating attorneys about how social media works and the importance of it for their firm’s growth more than 3-years ago.  When I realized that what they needed was not only more information, it became obvious to me that I could not provide them with the services that supported their needs as a sole-proprietor.  This is why I implemented CHANGE, and began working as an Advisor at The Rainmaker Institute.

Keeping in mind this idea of a hyper-connected world, there are a few questions I think we need to ask ourselves:
*    Am I up to the challenge?
*    Am I willing to invest the time, money and resources to advance my practice/my business?
*    Am I willing to let the world continue to pass me by at hyper-speed?
*    If I do nothing different, what results will I achieve?

If you are an attorney or a marketing person working with a law group, your time is best spent practicing what you have mastery in, not talking on Facebook all day!  The Rainmaker Institute provides knowledge and Done-For-You services of Blogging and Social Media and Customized Newsletter Writing services that attorneys need.

Please give me a call at 480-648-2628 if you’re seriously ready to take on CHANGE.  I look forward to working with you on your firm growth goals and putting a plan into action!

Karasma Media Partners in Bringing Social Media Marketing Workshops to the 2010 Harlem Book Fair

On Saturday, July 17th,  Troy Johnson of AALBC.com (The African American Literature Book Club) has invited me  to co-host Publishing YOU-niversity, includes four, 1-hour, standalone workshops on social media marketing for authors and small to mid-size organizations.

Attendees will be provided with a foundation for using a website, Blog, Facebook, LinkedIn and Twitter to promote themselves and their businesses.

Every web interaction has the power to influence a potential client’s decision to purchase your book, product or service.   So, if your website does not provide an informative and satisfying experience and you don’t engage your visitors through social media, then they will find an author who is interested enough to have a dialog with their audience and a business who’s interested in what they have to say.

We’ll be discussing how social media can help convert your online visitors to viable business prospects and customers after interacting with your website.

Register today for:

  1. Using a Website to Generate Business
  2. How to Use Facebook to Build Your Personal and Professional Brand
  3. What is Twitter All About?
  4. Social Media Beyond Facebook and Twitter

Location:

Thurgood Marshall Academy (Classroom 211)
214 West 135th Street
New York, NY 10030

Participants who enroll in ALL FOUR workshops will receive a complementary “Jumpstart Your Social Media” Booklet

Troy is a technology expert and industry leader in marketing books on the World Wide Web. Mr. Johnson is the founder and webmaster of AALBC.com LLC.   AALBC.com was launched in 1998, and is now the largest and most frequently visited web site dedicated to books by and about black people.

He has been recognized in articles that have appeared in Publishers Weekly, Essence Magazine, The New York Times, The Amsterdam News, Black Issues Book Review and Black Enterprise.  Troy has also appeared on numerous radio and television programs including C-Span2’s Book TV and The Black Family Channel’s Literary Living; and in 2005 was named one of the 50 Most Powerful African Americans in Publishing by Black Issues Book Review magazine.

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At this point, any public relations person stating that they possess a level of expertise using tools of social media, should have the level of this skillset illustrated in their online presence.  Personally, I’ve garnered numerous speaking engagements and broadcast coverage for both myself and my clients, using a combination of social media outreach and traditional PR.

You can see some of the coverage here:

Fox 5 News, Newsweek’s Online Magazine, 10/10 Wins, The Wall Street Journal, The New York Times, NY 1, Harlem Torch Magazine, and Black Enterprise Online.

More About The Harlem Book Fair

The Book Fair was founded in 1999 by QBR/The Black Book Review as a community event and forum for African American readers to discover and celebrate their history and culture through books.

It is now a week long event and the country’s largest community gathering of African American readers and book lovers. It has evolved into a national brand that is expanding into new markets each year. The Harlem Book Fair now draws over 50,000 attendees, and 15 million viewers via C-SPAN’s Book TV. Last year, the Book Fair was broadcast live in Europe and Asia for the first time.

The 2010 Harlem Book Fair spans two avenue-long blocks on West 135th Street with tents, pavilions of books, food, and cultural concessions. Fair space has more than doubled since its inception.

View the Press Release

Other articles you may be interested in:

Should European in-house lawyers be allowed to be members of the bar – Legal pros using social connect internationally

Update to Legal Marketers – Tweets are Embeddable as of May 4th 2010

Alain L. Locke Elementary School – P.S. 208 Featured in Brazilian Newspaper

A Real-Time Social Web Clock Watcher for Curious Legal Marketers

Legal Marketers: Responding to social media inquiries is more important than you think

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

Facebook’s “LIKE” Button – Are you a pro or con legal pro?

Several days ago, I wrote a post that linked to a NY Times article detailing how to disable Facebook’s new “like” buttons and “Open Graph API” applications on your pages.

With with open web advocates both in the legal community and outside, questioning the true “openness” of the new platform, and Facebook arguing that the move is good for the web.

open

For a bit more clarity -  here’s a 10-point guide compiled by Mashable’s Pete Cashmore, reviewing the debate and giving his take on who’s right:

Shocker: Facebook Does What’s Best For Facebook

Just as an “FYI” — Want to see scary?  Go to this URL, which uses the facebook graph api:

http://zesty.ca/facebook/

If you enter the ID or Alias of yourself or a loved one, or someone you are stalking, whatever…

You can see how much of YOUR DATA is being released in the FB Graph API to a 3rd party YOU DIDNT APPROVE OF (namely, zesty.ca who are providing this as maybe-a-public-service, because really, you don’t know…).

I’ve changed my FB settings so nothing comes up, but it’s pretty scary if you enter an ID of someone who hasn’t. Food for thought…

Other articles you may be interested in:

Legal Marketers – Here’s How to Opt-Out of Facebook’s Instant Personalization

Legal Marketers: Responding to social media inquiries is more important than you think

Here’s the Scoop: Facebook for Lawyers Is In the News

10 Essential Rules for Legal Marketing Brands in Social Media to Follow

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

Legal Marketers – Here’s How to Opt-Out of Facebook’s Instant Personalization

The attributes of Facebook’s ability to generate business for legal marketers are regularly touted on the Karasma Media Legal Marketing Blog.

With Facebooks’ recent changes on their platform, I wanted to be sure to include instructions for how to opt out of “Open Graph”, which brings into questions some be privacy issues your most likely concerned with.  I’ve already deactived this app on my Personal Facebook Page and all those associated with it.

There has been some controversy about instant personalization, because Facebook has automatically opted in its 400 million plus users. TechCrunch reports some Google employees are so disturbed that they are unplugging from Facebook altogether by deactivating their accounts.

lockey

In the open graph, Facebook sees us as connected not just to other people – our friends — on Facebook, but to myriad things all over the Web. These things could be favorite bands, news outlets or restaurants. It’s a potentially powerful idea – Facebook wants to uncover all these interests and predilections and let us share them with our friends, whether we’re at Facebook or somewhere else, in ways that could deepen personal connections and help us discover cool and interesting information.

Read complete detail and instructions in the NY Times:

How to Opt-Out of Facebook’s Instant Personalization.

Other articles you may be interested in:

Here’s the Scoop: Facebook for Lawyers Is In the News

10 Essential Rules for Legal Marketing Brands in Social Media to Follow

Ease, Steadiness and Awareness Work for Legal Marketing Social Media

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

Here’s the Scoop: Facebook for Lawyers Is In the News

Over the last two years, I’ve been a huge proponent of lawyers cross branding themselves between business and personal on Facebook, not to everyone’s liking.

I was hoping that legal professionals working with criminal cases and other areas of practice would not feel it necessary to broadcast that sharing their personal information was inappropriate.  Alas, those of us familiar with the online legal conversation, know this was not to be the case…

news

At any rate… Here we are, and Yahoo’s gotten very active on Facebook, and their interaction on the platform is one worth noting for legal marketers.  Facebook is affording them a platform for cross communication with their readers that they didn’t have on Facebook.

This is where legal comes in…

As of April 2010 – The Facebook Company statistics:

  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 35 million users update their status each day
  • More than 60 million status updates posted each day
  • More than 3 billion photos uploaded to the site each month
  • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 3 million active Pages on Facebook
  • More than 1.5 million local businesses have active Pages on Facebook
  • More than 20 million people become fans of Pages each day
  • Pages have created more than 5.3 billion fans

Considering these numbers –  chances are pretty good that legal clients are among the people using Facebook

With your blog as the central platform, Facebook along with other platforms of syndication like JD Supra, Ezines, and Martindale Hubbell, the legal marketing community is going to be able to reach out to their audience in a way they’ve never been able to  before.

Real Estate Law – just reached a readership of 3,200 Facebook fans. A good start. Here’s an example of how the page’s fans (many of them real estate professionals) respond to JD Supra’s legal content:

The fact is, the mother of all news sites has jumped into the business of curating and distributing stories on Facebook and Twitter – joining the likes of The New York Times, CNN, The Washington Post, Fox News, and all the other media outlets quicker to arrive at the social media party.

Read:  Facebook for Lawyers: It’s In the News – JD Supra: The Scoop on Legal Marketing

Other articles you may be interested in:

Mixing Business With Personal – Legal Marketer, It’s OK to Cross-Brand

4 JD Supra Applications For Your Law Firm’s Facebook Page and Accentuating Your Personal Brand

Legal Marketing Pros – Avvo’s Growing Fast and Listening

Lawyers Forget About “Quitting Facebook” – Expanding Your comfort Zone To Communicate Is Key

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

Are you a Legal Marketer looking for help with Facebook? Here’s A Free Guide!

Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook.  It is a hub of how-tos, guides and resource lists about how to get more out of Facebook for business or personal use.

The Contents:

  • The Basics
  • Managing Your Facebook Wall
  • Using Facebook for Business
  • How to become a Fan of Mashable
  • Using Facebook Applications
  • Facebook 305:  Advanced Options

fb_guide

Other articles you may find useful:

Listening, monetization, and ethics are key for successful social media campaigns and your legal marketing reputation

Legal Tech and the future of print: What will it mean for Legal Marketers?

Legal Marketers – Get A Customized iPhone App (Thanks to Guy Kawasaki) at 75% Off

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.