Posts Tagged ‘News’

Arthur C. Smith, Fine Artist, Photographer and Educator Passes Away at 86

My father, Arthur (Art) C. Smith passed away peacefully in early December, 2011.

Dad in Television Studio at Cheyney University

Dad in Television Studio at Cheyney University

For the multitude of our family’s dear friends who are discovering about my dad’s passing for the first time as they read this,  I apologize for my delay relaying the news.  Our family wanted to make sure the memorial service held earlier this month was a quiet and personal family event.   The additional time gave me time to gather my thoughts and emotions, and present this article to you now.

My Step-Mom, Jan called me late one night to tell me dad had a stroke and I immediately flew back to Philadelphia.  I am very grateful to have had the opportunity to be present for my dad’s return to consciousness for 2-days, eating and giving me a squeeze when I told him I loved him.

Dad holding my hand

Dad holding my hand

Daddy died peacefully in his sleep about 5-days later.  Unfortunately, I was not able to return to Philadelphia for the beautiful memorial service on December 17, 2011 that Jan, my sister Lisa, Pam and Peter and Marcella put together for daddy.

However, as the media-mogul daughter that I am, I shot this video, which Peter graciously included in the video that showed throughout the service.  So, thank you to all of you for making sure I was “present”…

In the wake of Dad’s passing, I have been reunited with many of my family members who I hadn’t seen or spoken with in many years.  The link below goes to my cousin Kamau Smith’s photo album on Facebook containing photos from the memorial service.   (I had not spoken with him for more than 15-years!)

The gentlemen in blue jackets are Dad’s fellow Tuskegee Airmen who graciously came to honor Dad in style.

View photos of Arthur C. Smith’s memorial service on Facebook

Here is a far too brief overview of Art Smith’s life and accomplishments.

Art Smith attended Overbrook High School http://overbrookalumniassoc.org/ in Philadelphia, PA and was a member of the acclaimed Tuskegee Airmen.

He held a B.A. degree from Temple University and an M.A. in Fine Art from  Temple’s Tyler School of Art.

My sister Lisa and I followed in dad’s academic footsteps.  Me, with an M.A. in Media Studies and my sister Lisa, with an M.A. in Cross Cultural Education.

Dad taught at Fitz Simons Jr. High School in Philadelphia, where he was chair of the Arts Dept. for many years.   In 1968, Art accepted a position at Cheyney University.

He was greatly loved by his students at Cheyney and many of his students became lifelong friends, like Pam Gracy and Michael Bailey.

While there, he became the Director of the Educational Media Program and sponsor of the yearbook and the sponsor of the original models which groomed the students for the Miss Pennsylvania competition during his tenure at Cheyney.  Also he became the sponsor of the Cheyney University Video and Television Studios.

In 1988, Art retired from Cheyney after 20 years of dedicated service.  At age 9- Art won an art competition, and this motivated his interest in photography and art.  He was recognized as one of the most dynamic and creative artists of his time.

After retiring he became a docent at the African American Museum of Philadelphia.

He also donated photography and typography collections to the museum.  He was interested in history in general, and in the African American History in particular.

Monks - By Arthur C. Smith

Philadelphia Alley by Arthur C. Smith

Jazz by Arthur C. Smith

Dad was a member of the 1929 branch of the Association for the Study of African Life and History .  He was also the official photographer. photographer of Lewis Redding’s political campaign.

Long before the term, “thinking-out-of-the-box” was coined, Art thought out of the box.   His ideas and concepts were always a challenge to his family and friends.  Dad was sure to keep us laughing and on out toes one of his provocative jokes!

Art Smith’s intelligent wit always made you think.  Art was a familiar figure in the Germantown and Mt. Airy community.  He was the coordinator of Mt. Airy day for 2-years.  He was often seen riding his bike through the community and knew just about everyone.

In lieu of flowers, please make donations in Arthur C. Smith’s name to:
The Tuskegee Airman Scholarship Foundation
Greater Philadelphia Chapter

Arthur C. Smith  leaves behind a multi-generational legacy of fine artists, photographers, writers, and teachers. I could not be more proud to be my Daddy’s daughter.

Ashe –

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

New York’s Kara Smith of Karasma Media is Relocating to Phoenix, Arizona

After 22 wonderful years in New York City, Kara Smith, the principal and founder of Karasma Media is relocating to Phoenix, Arizona.   As of Sunday, January 30th,  I will be operating out of Phoenix and support New York clients and travel to NY City and other locations from there.

In addition to operating Karasma Media, I’m actively searching for a position as a marketing/communications/social media manager and adjunct college teacher and will be getting my certification to tutor elementary & secondary English once I arrive in Arizona.

Phoenix

My mother is 82-years old and very active and I want to enjoy this very special time of our lives together.   We’d been talking about my moving there fore several years, and during my last Christmas visit, I saw that now was the time to migrate West…   I also met a very special man whose family is close to ours, so this move is the beginning of new adventures for me on multiple levels!

If you have friends & colleagues in the area who may be able to assist in my “life-recreation, please do to connect us!

Kara works with  small to mid-size business and  legal marketers to create a more clearly defined focus and distinctive business strategy.  This new design provides a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410


Chris Brogan on Legal Marketing: An Interview With Karasma Media

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what we have to say with some regularity.

The book is chock full of useful information and mirrored so many of the experiences I had been going through as a public relations legal marketer over the last two years, that I ended up taking some very copious notes as I read. By the time I finished, my copy was surrounded by a rainbow of sticky notes, and I  was compelled to send my top ten questions to Chris.

Chris was gracious enough to respond.

1.  You reference Douglas Rushkoff’s idea that kids have 3 methods they use when they relate to games:  playing , chating and programming. In the spirit of Arianna Hufifngton, can you provide a scenario of this ideology that directly relates to attorneys, and other legal marketing professionals?

C:  Attorneys learn how they get new business. They play within these confines (maybe this is paper ads, etc). Then, they realize that if they do X to the ads, they get more response. They’re still in system, but they are doing something to get better response. Finally, they realize that they can use completely unique channels to reach people (like a blog, for instance) and switch the funnel from outbound push marketing to inbound marketing. That’s one way.

2.  Hacking isn’t cheating. It is changing the rules of how the game is played, using a system in a different way than it was designed.  Can you elaborate on what that scenario might look like for on the legal marketing playing field?

C:  It might mean that instead of using typical legal marketing channels, like ads in local papers or radio spots, that legal marketers use ads to drive attention to a special “advice planner” application, or to a series of blog posts on what the potential client might need. It might be as simple as using Twitter to search for people expressing legal concerns that you could solve and then offering them a consultation.

3.  You mentioned that as trust agents become more well-known, those around them become more protective, and it becomes extremely difficult to reach the best people.  You also cautioned that as someone becomes this person, they should make sure to find ways to facilitate important meetings with new unknowns and maintain the development of new contacts. Can you lend some advice to legal marketers in this regard?

C:  It’s important to grow your network. Having only one trust agent at an organization opens you up to the risk that the one person with access to your prospects and clients in the social web might just up and leave. Deepen the bench.

4.  What are some of the things you’ve put into place to manage the multiple demands for your time, and keep your etiquette standards in place?

C:  I’ve done my best to manage my contacts with help from my assistants. I limit my synchronous time (things like phone calls) because I can do more at odd hours than I can trying to line up my time to others. I sometimes falter at this, but for the most part, I try to stay responsive. It’s required a lot of effort, the priority management part of things.

5.  You stressed the importance of blog comments and how invaluable they are for two-way participation.  Lawyers are extremely cautious about putting too much personal information out into the web world, as well as the danger of providing legal advice publicly.  With this in mind, do you have some guidelines to provide for them?

C:  I think you can always offer the common sense parts of advice, and that you can properly disclose the “this isn’t meant to be construed as legal advice, nor do any interactions between us in this format count as lawyer-client privilege,” etc. There are many legal blogs out there already who make for an easy template for managing disclosure. Beyond that, comments mean someone’s taken the first step in your prospecting funnel. It becomes up to you to qualify and/or determine how you want to answer next.

chrisbrogan
Chris Brogan

6.    One way to build up a reputation that you can leverage is by being one of the boldest or best in what you, ie:  Gary Vaynerchuk’s Crush It!: Why NOW Is the Time to Cash In on Your Passion Yet, there’s a danger painting yourself as a self-proclaimed “specialist”.  Can you make some suggestions of how a legal marketer might build a niche that leverages Internet power?

C:  Legal marketers maybe don’t have to bang their chests and declare themselves specialists. Instead, you can outshine the competition simply by being the most responsive, the most helpful, the gentlest hand at converting a contact into a client. Being yourself helps. There are many parts of marketing that are about revealing the humanity of the organization.

7.  Since “human is the new black  in social media”.   In the wake of negative comments and/or naysayers, did you ever feel uncomfortable revealing  yourself on the web?  And, if so — what did you do to keep being self-expressed?

C:  There are days when people really take swings at me. Oddly, whenever I mention business, that’s when the Kumbaya crowd gets a bit fussy. Some days, it’s personal, but then, that kind of criticism often discloses more about the writer than it does about me. I’ve learned to accept that if I’m going to feast on my praise, I have to suffer through my critics. The trick, if you read what successful people do, is to take both lightly instead. I’m learning to do that.

8.  Can you make some key suggestions of how legal marketers to feel more comfortable expressing themselves on the Web?

C:  Legal marketers can feel more comfortable when they strive to connect with others. If I disclose a detail about my life, it’s so that I can connect with others and find a benefit to our sharing that news. For instance, I wrote in my newsletter that I never really fit in while at school, and not so much professionally, either. From that, I went into talking about what I learned and what others could do with that kind of situation. I think that’s the benefit. Don’t just share who you are: share who you are to connect.

trustagents_

9.  Making online experiences more effective:  Listen, Ask, Reciprocate, Comment and Comment Back — After that comes “contributing”:  In that attorneys need to be careful not to provide legal advise, how do you suggest they interact with their audience?

C:  I think that contributing might be as simple as pointing out information that doesn’t count as legal advice. It might even be pointing out information that’s related to but not directly connected to one’s legal specialty. For instance, if you’re working with immigration cases, you might be able to point out the other things immigrants might benefit from knowing (the best books for learning English as a Second Language), etc. Make sense?

10.  Potential clients often call me saying that they want to be on national television, “garnering media attention”  Can you elaborate a bit on making the shift from webstream to mainstream and the role you expect traditional PR to play in 2010.

C:  National television isn’t what it used to be. I was on Dr. Phil a few months back, and I’ve gotta say, it was wonderful meeting him, but even with my book rotating around on screen in front of millions of viewers, we had no significant uptick in sales. When someone blogs about my book, I get obvious and fast sales. The web is faster, more direct, more nuanced, and more personable. Especially in the legal profession, unless you’re trying to bag Fortune 100s, the web will work better for you in the long run.

Most of my clients for my marketing business are Fortune 100 and Fortune 500 companies. They all found me via my blog or via Twitter. No TV required.

Many thanks to Chris for taking time out to practice what you preach!!

Other articles you may be interested in:

Keeping Creativity Flowing on Your Legal Marketing Blog

The Space Between Center Rejuvenates the Creative Spirit of Legal Marketers

10 Essential Rules for Legal Marketing Brands in Social Media to Follow

Mixing Business With Personal — Legal Marketers, it’s OK to “Cross-Brand”

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

Alain L. Locke Elementary School P.S. 208 Celebrates World Dance

On Thursday, March 25th, Alain L. Locke – P.S. 208, the elementary school in Harlem that I work pro-bono with, shared a wonderful celebration of world culture and dance.

The school’s populace of 3rd, 4th and 5th graders exhibited their skills in  2 World Dance performances.  They worked exceedingly hard for only 10-weeks to prepare and beautifully  demonstrated their talent via:  African Dance, African Drumming, Brazilian Dance, Native American Dance and Ballroom.

The students had 10 week residencies with teacher/choreographers from PurElements, Lotus Music and Dance, and the American Ballroom Dance Company from December through March.

Study of these international dance styles provided the students with the unique opportunity of experiencing a hands-on social study of world cultures as they were incorporated into their curriculum.


Community leaders came out to support the children and their presence couldn’t have been more appreciated by the parents and children.  There’s nothing like watching a group of young people doing their absolute best in the lime-light.  The children were truly delighted seeing their auditorium filled with people who love and support them, gathered together to celebrate them.

From vips
Pictured: Charise Liggens, PENCIL; Principal Susan Green,  of Alain L. Locke; Serge St. Ledger & Kebrina Carter, Manhattan Integrated Service Center; Lermond Mayes, City Council Woman Inez Dickens’ Office; Laurent Delly, Mt. Morris Park Community Improvement Association; Kara Smith, Karasma Media PR

My fellow PENCIL Partner, Paul Neuman of Neuman’s Catering donated a fabulous 18″ x 20″ carrot cake with cream cheese frosting, gorgeously decorated with the school’s logo, designed by my friends at Leibowitz Communications.

I knew the kids would be excited when Principal Susan Green announced they’d be having this special desert, but they went WILD!!

Paul, thank you so very much for this wonderful gift, which the kids aptly described as, “Crazy Good”!

I’ve been working with Alain L. Locke for approximately  a year-and-a-half, and its thrilling to see how much parental involvement and community support has grown, and how much of a difference it’s making for the children.  I even got to dance the Merengue, so I think the kids had almost as much fun as I did, which one of the many reasons I encourage legal marketers to take on pro-bono projects that they love.

Other articles you may be interested in:

50 Ways Legal Marketers Can Incorporate “Social Good” Into Their Social Media Strategy

What If I Were Just Getting Started In Social Media

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410


Lawyers Preparing to Launch Your Own Boutique – Here’s a video you’ll want to see

I received a call from a lawyer that is preparing to launch a new practice in the New York area and had some preliminary marketing and social media questions.

shingle

Robin Sparkman, the Executive Editor of American Lawyer ,  interviewed , and Charles Scibetta, of Chaffetz Lindsey, discuss leaving an Am Law 200 firm to launch their own firms.

This video contains some experiential guidance on how to launch a legal boutique.

Video Center – The Legal Intelligencer

Other articles you may be interested in:

What If I Were Just Getting Started In Social Media Marketing

10 Essential Rule For Legal Marketing Brands in Social Media To Follow

50 Great Ideas For Writing Legal Articles In 2-Minutes

Keeping Creativity Flowing On Your Legal Marketing Blog

Listening, monetization, and ethics are key for successful social media campaigns and your legal marketing reputation

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

The Karasma Media Legal Marketing Blog’s on Alltop

I am proud to announce that this blog has become part of Alltop!  You can find the  Karasma Media Legal Marketing Blog at http://law.alltop.com/

Featured in Alltop

What is Alltop you may ask?

Alltop is a news aggregation site that provides “all the top” stories for forty of the most popular topics on the Web.  The headlines and first paragraph of the five most recent stories from forty to eighty sources for each topic are displayed, and the stories are refreshed approximately every ten minutes.

They gather together the best suggestions from the most active social web users and compiles links into a simple, clean discovery space.

When Guy Kawasaki launched  Alltop last year, Chris Shipley, the chairman of the  Guidewire Group and executive producer of DEMO stated, “For many, Alltop will replace their RSS readers.”.

A good metaphor is that Alltop is an “online magazine rack” that displays the news from the top publications and blogs. Our goal is to satisfy the information needs of the 99% of Internet users who will never use an RSS feed reader or create a custom page. Think of it as “aggregation without the aggravation.

Guy Kawaski – Alltop Founder

One of Alltop’s most impressive attributes is that it curates and organizes.  So, I’m very proud to be listed beside some other wonderful law blogs.  Do take a few minutes to look-see.  You can create your own individual “Front-Page” stories for yourself!

Read more

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

Karasma Media brings social media PR for legal marketers to NYWICI’s 2009 Career Conference, on a dynamic panel of female entrepreneurs

On November 7th, I’m going to be a participant on a very exciting panel with three fellow women entrepreneurs at New York Women in Communication’s 2009 Student Communication Career Conference: Evolving Disciplines, Unfolding Opportunities

We’ll each be speaking about our careers, the path we’ve taken to get us to this point, and providing the students with a solid representation of our industries.

My co-panelists:

carolyn

CAROLYN KEPCHER

WorkHerWay.com

Carolyn Kepcher is the founder of Carolyn & Co. Media and  the website Work Her Way.com.  You probably recognize Carolyn for her role as an Executive Vice President with the Trump Organization, she is known by millions for her role on NBC’s hit series, “The Apprentice.” Carolyn is also the author of the best-selling business book “Carolyn 101,” which landed at No. 2 on the New York Times best-sellers list.

She writes the weekly “Your Career” column for The New York Daily News, which addresses business, career and balance. Carolyn is a regular on the speaking circuit, and makes numerous television appearances. Through her television work, she has spoken with national role models including Hillary Rodham Clinton and Roseanne Bodowski. She has appeared on “The Oprah Winfrey Show,” “The Jane Pauley Show” and the “Today” show, and has made regular appearances on Fox Business to share her experiences and philosophies on women and business.

Prior to forming her company, Carolyn & Co. Media, and launching Work Her Way, Carolyn was Executive Vice President of the Trump Organization and Chief Operating Officer for Trump Golf Properties.

file

JENNIFER BAUM, PRESIDENT

Bullfrog & Baum

Jennifer is the president and founder of Bullfrog & Baum,  an award-winning agency with offices in NYC and LA, that is  nationally-recognized in the specialty areas of hospitality, lifestyle and consumer public relations.  Under her guidance the agency has had a hand in turning names like Laurent Tourondel and Michael Psilakis into internationally recognized brands while strategizing for well known chefs like Bobby Flay and Wolfgang Puck.

She is known and respected as a creative, energetic thinker who values honesty and integrity above all else.  These principles are imparted daily to her staff, which now numbers close to 30.

suzanne

SUZANNE KANTRA

Techlicious.com
The Techlicious Blog
Techlicious’ mission is to be your tech-savvy friend, the one you can count on to help you make better informed buying decisions and to get more out of the products you already own–whether for work, family or fun.  The site’s writers cut through the hype and technical jargon to give you the information you need, in language that’s easy to understand., making tech simple!

For the past 19 years, Suzanne has been exploring and writing about some of the world’s most exciting and important science and technology issues. Most recently, Suzanne was the Technology Editor for Martha Stewart Living Omnimedia, where she also hosted the radio show “Living with Technology” on Sirius Satellite Radio. Previously she served as Technology Editor for Popular Science Magazine. She has also been featured on CNN, CBS, and NBC.

Suzanne lives in New York City with her husband and three children.

Learn More About Me

The conference:

Keynote Speaker: Mara Schiavocampo, Digital Correspondent “NBC Nightly News With Brian Williams

Location:
Grand Hyatt New York
109 East 42nd Street (Park Avenue at Grand Central Terminal)
New York City


Companies represented include:
Dow Jones & Co., FOX News Channel, FutureBrand, MediaWeek, New York Daily News, Nickelodeon Viacom, Techlicious.com, WABC-TV, Good Morning America, NY1 New

More conference information and registration

You may also  be interested in these related articles:

NYWICI Career Conference 11/7/09 — Ideal for young professionals interested in Social Media and Legal Marketing

Social Media: Risks & Rewards- Legal marketers, are you representing yourself online and actively using social media?

Blogging Builds Business Relationships For Legal Marketers: My Attendance at the Social Media Risks & Rewards Conference


Legal Marketers — Here Are 11 Reasons You Can’t Ignore Social Media in 2009

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

Legal Marketers — Microsoft announcing a new social media aggregator and monitoring tool

Microsoft is unveiling Looking Glass, a social-media aggregator and monitoring tool that’s in the “proof of concept” stage, meaning it’s not available in the market yet, and will be open to a very small group of testers next month.

The idea is to connect social-media-monitoring tools to the rest of a marketer’s organization — customer databases, work orders, customer-service centers and sales data.

Magnified by jakebouma

Looking Glass will pull in a variety of feeds from platforms such as Twitter, Facebook, YouTube and Flickr and work with third-party data sources.

How will it work?  All of the data collected will connect into Microsoft’s enterprise platforms, such as Outlook and Sharepoint.  A marketing manager can get an e-mail alert when there’s a sudden surge of chatter about his or her brand on Twitter or Facebook, along with the sentiment of that chatter and the influence level of those blogging.

For more details, see  the full story in Advertising Age

Please see these related articles:

My Typical Morning Routine – Using Social Media Tools for New Business

Legal Marketers – Here Are 11 Reasons You Can’t Ignore Social Media in 2009

Social Media PR affords legal firms the opportunity to be moved “Beyond Words”

For legal marketers, law firms or sole-proprietors, doing social media public relations provides you with vast opportunities to be of service. You are not only exponentially increasing your ability to service your clients by providing quality information on an interactive platform. Using this medium also allows you to contribute to organizations and causes that are most important to you.

One of the best parts of doing my job is being able to share information that truly impacts people’s ability to accomplish goals that are extremely important to them. Taking care of my clients is always my first and foremost priority. It’s extremely important to me to spend time with the 3rd, 4th and 5th graders at Alain L. Locke Elementary School, located just a few blocks from my office.

Principal Susan Green is an extraordinary person. The teachers, students and staff exceed even their own expectations annually, and you can feel the positive energy can be felt the moment you step through their doors. I am clear that I get 100 times more from my relationship with the 207 3rd, 4th and 5th graders than I could ever possibly give.

Newsweek Video Magazine asked the children at PS 208 – Alain L. Locke elementary school in Harlem, to write letters to our new President. Indeed, I am left “Beyond Words’.

Read their letters here


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