Facebook topped Google to become the most visited U.S. Web site, indicating a shift in how Americans are searching for content I talk to literally dozens of attorneys a week and they’re in one of two places when it comes to social media. If you’re a lawyer or small business owner reading this, you’ll most likely find yourself in one of 3-places regarding your online platform:
- You have a website and may even blog… when you have the time. You already have Facebook and Linked In profile that you look at sporadically.
- You have a website that either looks great or needs revamping, either way it is not enhancing your client intake or bottom line, and you’re “skeptically curious” about using social, so you haven’t set up any profiles.
- You haven’t started developing an online presence yet. But since the efforts and money that used to work when marketing your firm that used to work aren’t producing the return you’re looking for you’re curious and want to get started and aren’t sure how…
Here’s some “breaking news”, the entire world is using social media — so it’s very probable that Facebook, LinkedIn and Twitter are viable resources for reaching viable consumers of your goods and services!
“Facebook is squarely at the center of this new universe, and much of what people do online these days starts there. But Facebook’s masterstroke has been to spread itself across the web and allow others to tap your network of friends. As a result, thousands of websites and apps have essentially become satellites that orbit around Facebook.”
Ready to jump in the pool, here are the steps to getting started:
Create Your Profile:
The first step to build your law firm or business presence on Facebook, is to create a personal profile. Sign up for Facebook, upload a picture and add contact info in your profile. Once that’s done, upload your existing contact database to see which of your contacts are already on Facebook and ask whichever ones you want to become your Friend. This will get you up and running quickly rather than completely starting from scratch!
Create Your Company Page:
Once your personal profile is set up, you can create a Company page for your law firm or business . the best topics to fill your page with are, news, upcoming events, photos, etc., (Bear in mind that the most effective way to manage your social media platforms is with your blog as the master mind control panel!)
There are also applications that increase the functionality of the page.
If you already have a business website, having a business profile page on Facebook is still estremly important. Your website is your storefront, your blog and social media are the doors and windows that enable people to find you, contact you and become clients and customers. After all, you want to have a presence where your existing and prospective clients are spending their time online.
If you already know there’s tremendous potential of Return on your investment by using social to promote your business or legal practice and are looking for content management, relief and strategical maximization, call me at 917-856-5410.
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Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.