Tag: Phoenix

5Nov

Legal Marketers — New Enhancements Make Twitter Even More Attractive

I’ve been using Twitter for several years as an invaluable tool to share links my audience is interested in.  When Twitter first started, a lot of people used it like a supercharged texting device, but it has been more than that for quite some time.

It is useful to think of Twitter at that time as a constantly refreshing list of links with short descriptions — a series of doors with signs on them.

Twitter announced that images and videos will display directly in users’ timeline via Vine– like this!

If the world of social media is making you frustrated and/or you’re tired of spending far too much on Search Engine Optimization that’s not working, we can help.

Please read the full article on BuzzFeed here Why Twitter Just Turned Itself Inside Out.

dreamstime_xs_21385465

 Other articles you may be interested in:  

 Who Owns a Twitter Account ?  A Lawsuit May Determine It…

Legal Marketers: The Latest News on Twitter

Small or Medium-Sized Law Firms and Businesses Benefit From Their Twitter Presence

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at  917-856-5410

 

29Oct

Legal Marketers and Mid-Size Businesses — Google Hummingbird Is Looking For Authentic Content

You are probably aware of the multiple algorithm updates Google has implemented over the past few years.  The prior updates were focused on making Google better at gathering information, for example, indexing websites more often and identifying spammy content.

Hummingbird is focused on the user.  It is about Google getting better at understanding what searchers really want and providing them with better answers.

google_hummingbird

The biggest improvements involve longer search queries, which is quite a breakthrough for those of us who take pride in their contents authenticity.  In other words, rather than simply looking at each individual word in a search, Google is now reviewing the searcher’s query as a whole and processing the meaning behind it.

Previously, Google (and most other search engines) looked at the individual words in a search and returned results that matched those words individually and as a whole. Now Google is focusing on context and trying to understand user’s intent in order to deliver more relevant results and better answers.

Google has made search more “human friendly” by making Google better at understanding language and how people communicate.

This article is based on an in-depth article in Wired Magazine:
Google Hummingbird: Where No Search Has Gone Before | Innovation Insights | Wired.com.

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

18Sep

Small or Medium-Sized Law Firms and Businesses Benefit From Their Twitter Presence

If you are wondering just how Twitter with its 140-character maximum can possibly impact your business growth, you may be ready for some clarity.

    1.  Followers drive sales and recommendations
    2. Followers feel an emotional connection to Small and Mid-sized Businesses (SMBs)
    3. Followers want to be in the know and offer feedback.
    4. Marketing with Twitter helps you reach more customers.

Twitter Image from Your Social Move.com

The truth of the matter is, if you’re running your law firm or business, you truly do not have the time to interact with social media and online content effectively.

Karasma Media can help!  Call us at 917-8565-5410 for a free consultation.

Read the article by By Twittter’s Tim Perzyk (@tperzyk) in its entirety here:

Survey: How small and medium-sized.businesses benefit from their Twitter presence.

Other articles you may be interested in:

Exceeding Expectations for Success for Legal Marketers and Small Business Owners

A Very Simple Twitter Formula for Generating Legal Marketing Business

11Sep

Local is Essential For Small Business & Legal Marketer Success

I can’t tell you how many conversations I’ve had with attorneys who spend countless dollars rushing to advertise in the wrong places. General interest magazines or cable TV may appear to be glamorous, however, they quickly discovered that these costly ads didn’t really bring customers in the door or make their phone ring.

Whether you’re a mid-size law firm or business, emphasis today needs to be on local marketing, reaching individual communities with specialized messages. In our current state of super-fast, short syntax of text messaging and emails, there are times when face-to-face conversations are essential. So, working with people you know, trust and like is essential.  this is not to say that we have to be based within walking distance of a client to provide them with impeccable service.  However, being readily accessible and available for in-person meetings is essential.

When I work with clients like Spring Bank in New York, my colleagues at Sperling Greene made certain that our client had someone to interact with close-by.   Additionally, I flew in to spend several days with them at the start of our campaign and at its conclusion.Customer service is key and marketing down to the neighborhood level and make it personal to the customer is the only way to go. Targeting your marketing efforts to specific communities and services ensures that your message will be delivered only to people most likely to be your customers or clients.

Spring Bank opened a new branch in Harlem. Brian Blake, Spring Bank Vice President and Community Relations Officer and Jason Ohene, Manager, Business Relations sat down with Erika Tarantal on News 4-NY what the new branch has to offer.

Spring Bank opened a new branch in Harlem in the spring of 2013. Brian Blake, Spring Bank Vice President and Community Relations Officer and Jason Ohene, Manager, Business Relations sat down with Erika Tarantal on News 4-NY what the new branch has to offer.

Local Marketing Key: Community Involvement

This neighborhood-first mantra suggests a heavy dose of community involvement in your local marketing efforts. For example, here are three community-related marketing strategies:

  1. Good grades equal good customers: contact local school principals to offer incentives of free products or services to students who achieve high grades. When someone brings in a good report card to your business, give him or her the reward.
  2. Surveys equal more customers: regularly check the pulse of your customers with an attitude profile survey. You’ll collect useful data, learn what they like and dislike, and demonstrate your concern for their opinions, all at the same time.
  3. Complaints are your best friend: nine out of ten unhappy customers never complain — at least not to you. Instead, they don’t come back and then they go tell their friends. In our day and age of social media, complaints can literally kill your business. You need to invite criticism so you can address the problem directly and turn it around before it becomes broadcast news.

This article was adapted from an article published on StartUp Nation.com in 2005. Read more here

 Other posts you may be interested in:

Social Media and Meet-Ups Keep Legal Marketers Connected

Karasma Media Partners In Bringing Social Media Marketing Workshops to the 2010 Harlem Book Fair

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

 

6Mar

Join Filmmaker Nico Holthaus in Supporting Music Legends

Filmmaker Nico Holthaus is joining the Music Maker Foundation in their effort to preserve the musical traditions of the South by directly supporting poor and slighted musicians who make it, ensuring their voices will not be silenced by poverty and time.

Nico Holthaus

Nico Holthaus

Nico is a prolithic, Arizona based, documentary filmmaker whose work has bought him award winning critical acclaim, fame, and controversy.  All of these  as a documentarian doing his craft skillfully should.

When you purchase either the  movie, Mill Ave, Inc. or The Avenue, for just $2000 plus shipping, 20% of your purchase price will be donated to Music Maker.  I strongly encourage you to purchase both movies, since you’ll receive a discount and even more as a bonus!

Purchase Here

About the Films

Mill Ave, Inc.

millAveInc

In the mid to late 90′s Tempe AZ was a hotbed of creative talent. Mill Ave, Inc. is a documentary that started with video footage of bands and venues along Mill Ave , when it became apparent that a lot of these venues would be closing their doors. It seems there was not one singular cause for the disintegration of Mill’s culture and liveliness that people everywhere had come to enjoy.

Or was there?

The Avenue

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The Avenue is a documentary film based in Tucson, AZ. 4th avenue was threatened with gentrification, much like Mill Ave in Tempe, AZ. Winner of Best of Arizona at the Arizona International film festival.

By purchasing these films, you will not only have some terrific, eye-opening, quality entertainment.  You will make an impact on historical the historical musical history that is the south.

Read more & purchase

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

21Dec

Karasma Media’s Kara Smith hits Social Science Research Network Top 10 Download List for the 2nd Year Running

My research paper, A Semiotic Analysis of the African American Character Ben in the Film Night of the Living Dead, in relation to Literary Media Theory is on Social Science Research Network’s (SSRN) Top 10 Download List for the 2nd Year running!  The categories:   African American Subject matter and African-American Studies Research Network.

While I was a graduate student at The New School in New York, during my Media Theory class I combined three of my passions: African-American history, film history for a research paper.  I embarked upon an exploration into the literary reviews of the contemporary psycho-thriller/horror genre and a semiotic analysis of the African-American lead, ‘Ben’, in the film Night of the Living Dead, the film credited with being the Godfather of the splatter film genre.

While researching, I found numerous articles on the horror and psychological thriller genres.  However, with the exception of discussions of Blaxploitation films, dialogue pertaining to this genre in relation to the psychology and culture of the modern-day African American community was virtually non-existent.  As a result, the research took me months to complete, which is why I’m so thrilled people are finding my work useful.

DOWNLOAD THE PAPER

Duane Jones as Ben in "Night of the Living Dead" 1968

Duane Jones as Ben in "Night of the Living Dead" 1968

I published this paper for two reasons.  First, I wanted to ease the strain of research gathering for other African American students wishing to gather information relevant to their own history and experiences.  Secondly, desired to play an active role in how African Americans are perceived, and this paper provides a perspective I am proud of.

This film is the THE horror film that started decades of tales of the flesh eating undead.  So, If you haven’t seen this original classic, I HIGHLY recommend that you do!

CLICK HERE to watch this wonderfully creepy flick for free on Hulu…

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-541089**************

20Apr

Legal Marketers and Business Owners Ready for the Next Marketing Move — Start With a Great Newsletter

I talk with dozens of small to mid-sized law firm members and small business owners every week.  Many of them are almost paralyzed by the daunting task of making the next move for marketing their business.  Whether the challenge is choosing the best tool that’s cost effective or just getting started, I can certainly relate to the anxiety.

Providing educational information sources to your existing clients, prospects and referral sources is one of the best ways to initiate and cultivate relationships.  However, calling 500 contacts on the phone every month just isn’t going to happen.

My suggestion is to start small, develop a plan of action, and build as their business develops, assuring that their return on investment is going to stay strong.  Newsletters are a terrific initial move toward a strong R.O.I. in the web 3.0 world of marketing.

newsletter

The newsletters I’ve written for Karasma Media helped keep my audience interested through a relocation from New York to Phoenix, so needless to say, I’m a big proponent.  (Thank you for sticking with me if you’re an old friend, and Welcome if you’re a new one!)

Like Us on Facebook and receive 10% off  Newsletter Customization

Whether you outsource the writing and distribution of your newsletter, or take it on yourself, the value of a newsletter’s outreach is immense. Particularly if your primary focus is business-to-business.

1.  Illustrate Value. Your readers won’t want to stay connected to you if you don’t provide them with something new and intriguing that entices them to stay “tuned in”.  Ideally, you want them to feel that as if they’re going to miss out on something important if they don’t read what you have to offer.

2.  K.I.S. — Keep it simple!  A newsletter that garners attention isn’t a dissertation.  You want to keep it focused on one focused area of interest that’s easy for your readers to understand

3.  Make it Compelling. The last thing you want to do is bore your reader and have them delete your news.  The good news is, there is an abundance of boring, dry newsletters out in the world, all trying to sound intellectually important.  Simple concepts like real, down-to-earth information and interesting graphics go a long way.  Business relationships not withstanding, your personality, sense of humor and “keep-it-real” perspectives, will entice people to interact with you.

4.  Authenticity is King. You newsletter is an outreach of your company’s spirit and vitality.  I’ve worked with attorneys from a variety of practice areas and businesses from a wide variety of industries.  Each has it’s own cadence, mannerisms and sense of humor.  Your newsletter is a great way to encapsulate who you are and what you can do for your clients.

Karasma Media can produce a newsletter for you!
Take a look-see at our services and call  888-840-2033 for a FREE consultation

Kara works with legal marketers and small to mid-size businesses to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win & retain the clients they really want.

29Mar

Legal Marketers & Business Owners, Do You Know What Quality SEO – REALLY Means?

Google is enacting a new algorithm that is going to penalize over-optimized content.  As a communications professional who has been actively blogging for more than 6-years now, I’ve been wondering when Google was going to put their foot down.

footdown

I, like many online content writers have spent countless hours writing content that our readers find valuable; not to mention the attentive nurturing it takes to comment, connect and cultivate the online relationships we develop,  into invaluable professional and personal friendships. Over the years, I found it unnerving to think that businesses with an abundance of money could “Out Do” me online with their multitude of unscrupulous links – many of which were not generated from  authentic content.

Google has changed the playing field and we are in the midst of a new day.  I say, “Allelujah”!

Last week, at SXSW, Matt Cutts, the head of Google’s search spam team, announced that Google developed a new tweak to its algorithm that will punish sites that are too optimized for SEO.

In a recent Hubspot article, Matt explains the changes in this way….

“trying to make the algorithm more adaptive,” or being more understanding of sites that have good content even if it isn’t search engine optimized like many marketers have learned to do. The sites that will be penalized are those that “throw too many keywords on the page, exchange way too many links, whatever they’re doing to go beyond what a normal person would expect.”

Read the article in it’s entirety on Hubspot

Kara works with legal marketers and small to mid-size businesses to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win & retain the clients they really want.

You can reach her at 917-856-5410

16Jan

Happy Martin Luther King, Jr. Day Legal Marketers & Entrepreneurs

In the spirit of a tradition bestowed to me  by my Tuskegee Airman, Freedom Fighter, College Professor Dad – Arthur C. Smith, who annually said,  “All Black People should be working TWICE as hard on MLK’s birthday…” I’m spending my day  supporting attorneys in the development of their firms.

I can’t think of a more befitting form of self-expression of my admiration and commitment to humanity. Even as a very little girl, I remember my dad’s teachings and the sound of Martin Luther King’s voice resonating through our living room. I distinctly recall how incredibly privileged I was to have a family around me who loved me so much.

Growing up, my parents made sure I had friends from across the globe from every imaginable faith, and ethnicity — yes, the little person in pink & gray is me!

My mom, Valerie Moultrie, reading at Parent's Day - Oak Lane Day Schoool, Blue Bell, PA - 1966

Mom, Valerie Moultrie, reading to my nursery school class, at Oak Lane Day School in Blue Bell, PA - 1966

I quickly realized how strong and huge hearted my parents were and that they worked along with their friends and Martin Luther King to create our incredible United States as I know it. True – we have much work to do as humans in the realm of communication, compassion and cohesiveness. I am the last one to “sugar coat” anything!

I invite you to revisit Martin Luther King’s “I Have A Dream” speech today — and allow yourself to be moved. I’ve no doubt his words will inspire you to continue manifest your dreams and serve those that matter most to you.

Our nation’s acknowledgement of Martin Luther King’s Birthday and the wonderful honor bestowed on The Tuskegee Airman — provides us all with an opportunity to remember the past and see how incredibly far we have come! Many, Many Blessings and Much Joy to you today as you celebrate human-kind!

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

26Dec

Who Owns a Twitter Account ? A Lawsuit May Determine It…

The New York Times’ John Biggs has poseed an important question…

How much is a Tweet worth and how much does a Twtitter follower cost?

Noah Kravitz, a writer, worked for PhoneDog, a cell phone marketing company.  While there, he wrote for the company’s blog and acquired more than 17,000 Twitter followers. He left his job after 4-years and was intially told that he could keep his Twitter account and was requested to “tweet on their behalf from time to time and I said sure, as we were parting on good terms.”

phonedog

twitter.com/phonedog_noah and the site Noah’s last post directs you to have been “disconnected” for now…

I am among a fast growing number of marketing professionals who are building our reputations as online journalists via their blog and social media platforms.  In doing so, we are building our influence among our audience, and any employer interested in doing so for their company, will bring on professionals who are demonstrating their skills.

The “proof’s in the pudding” so to speak, and transparent actions speak much louder than words.  So, of course any savvy hiring manager will want to be on the lookout for the skill-set.

This being said, John’s statement below truly hit home…

… in a world where social media’s influence can mean the difference between a lucrative sale and another fruitless cold call, social media accounts at companies have taken on added significance.

The outcome of this case is going to set a precidence. Particularly, because more and more marketing and sales professionals are being hired because of their savvyness using Twitter, YouTube, Facebook and other social media platforms, and the number of followers they have acquired.

As employers, you’ll want to stay concious of what you’re paying your employees to do.  After all, if they’re being paid to sit in a seat and make calls, then their interactions on social media (and the followers they generate) — are personal.  They are not connected to the business you pay them to perform.

Transparency in business practices has never been more important.  So, specicifity in job descriptions and fair compensation from the outset will alleviate a multitude of problems later — not to mention the negative public relations impact a lawsuit against an ex-employee in good standing has on your company.

Similarly, if you are an employee of a firm and requested to blog and use social media as an addendum to the duties you were originally signed on to do, make sure the stipulations for doing so are in writing!! Expressing your professional opinion, ie: publicising your expertise on the company’s behalf, your writing skill, and the audience you attain, and the time it takes to create are all valuable skills that you should be compensated for.

Other articles you may be interested in:

Legal Marketing and Small Business on Facebook

Social Media and MeetUps Keep Legal Marketers Connected

FourSquare – A Fun and Innovative Tool For Legal Marketers

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

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