The Space Between Center Rejuvenates the Creative Spirit of Legal Marketers

One of the reasons I love working with attorneys is because of the creativity and innovation they bring to their practices. This is probably one of the primary reasons they’re struggling with business development in our current economical environment as much as they are.

I met small business attorney Kevin Houchin about a  year-and-a-half ago, not long after he began shifting from hourly billing to billing his clients at a flat-rate.  Last year, I included his FTC Toolkit for staying abreast of new online marketing rules in my client communications and I’ve had the privilege of watching his practice flourish.

Many of the small and mid-size firms that I speak with are struggling with this model, particularly litigators and Kevin’s had considerable success with the transition and maintaining his work/life balance.

I’ve received a number of calls lately from brilliant attorneys struggling to implement and/or maintain their firm’s operational business practices, while simultaneously developing new business.  Because of this, I’ve become an affiliate of Kevins’ Space Between Center for Creative Spirit In Business

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On March 19th, Kevin lead a call co-hosted by legal marketing expert Ben Glass that addressed the question:

Are you tired of struggling to have the lifestyle you deserve and work with the entrepreneurial clients you enjoy?

Sign-up here to here to hear the recording
Become a Fan of The Space Between Center Facebook to stay informed of upcoming events.

Other articles you may be interested in:

Legal Firms Don’t Have To Run Into Trouble Using Social Media

Legal Marketers and Bloggers: The FTC’s New Regulations for Endorsements and Testimonials are Effective December 1, 2009 – FTC Toolkit Keeps You Informed

10 Essential Rules for Legal Marketing Brands in Social Media to Follow

Producing Important Change in Legal Marketing Isn’t Always Easy

Kara works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410



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This entry was posted on Thursday, April 1st, 2010 at 6:43 am and is filed under Legal Marketing Trends, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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