Using Twitter to Keep and Grow Your Law Firm’s Client Base

If you’re like me the, once you signed up on Twitter and set up your profile, you thought, “Now what?!” After you sign up the main purpose is to update your mini entries, or “Tweets” as much as you can.”Tweets are short messages made up of no more that 140 characters, that answer the simple question, “What are you doing?”, operating like a concise, real-time blog.

You can link and operate your Twitter account from your personal social networking sites like Facebook, and your cell phone. (I have Twitterberry on my Blackberry — it’s invaluable! ) Upload your database to invite your friends and business contacts to join you, or simply select people already on Twitter to “follow” and they have the option of “following” you.
If you’re a business person, there are quite a few other ways you can utilize Twitter. First off, you can update your customers and potential clients about upcoming events or a new post to your blog. Twitter has quickly become a powerful tool used to direct traffic to blogs, and it allows people to follow the leaders in their profession. A Tweet containing a topic of interest will contain a link for folks to connect to, that connects to the writer’s blog, making the information there easily accessible.

Transversely, many a blogger is fast becoming known as an expert in their fields due to the value of the information they have available. So there’s tremendous value in allowing your audience to stay up to date with what they have to say, both personally and professionally.

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This entry was posted on Wednesday, November 19th, 2008 at 6:36 pm and is filed under Legal Marketing Tactics, Legal Marketing Tools, Legal Marketing Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Using Twitter to Keep and Grow Your Law Firm’s Client Base”

  1. AALBC.com Says:

    Very informative Kara!

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