8Nov

Why You Need Content for Law Firm and Mid-Size Business Growth

Demand Metric is a marketing advisory firm that provides practical online tools and training. They have built a membership community of over 30,000 marketing professionals in 75 countries. They created a truly appealing visual guide for content marketing that I wanted to share with you.   

My thought:  Very useful for those responsible for law firm or mid-sized business growth. 

A Guide to Marketing Genius:  Content Marketing Powered by Demand Metric

Additional articles that may be of interest to you:

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at  917-856-5410

5Nov

Legal Marketers — New Enhancements Make Twitter Even More Attractive

I’ve been using Twitter for several years as an invaluable tool to share links my audience is interested in.  When Twitter first started, a lot of people used it like a supercharged texting device, but it has been more than that for quite some time.

It is useful to think of Twitter at that time as a constantly refreshing list of links with short descriptions — a series of doors with signs on them.

Twitter announced that images and videos will display directly in users’ timeline via Vine– like this!

If the world of social media is making you frustrated and/or you’re tired of spending far too much on Search Engine Optimization that’s not working, we can help.

Please read the full article on BuzzFeed here Why Twitter Just Turned Itself Inside Out.

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 Other articles you may be interested in:  

 Who Owns a Twitter Account ?  A Lawsuit May Determine It…

Legal Marketers: The Latest News on Twitter

Small or Medium-Sized Law Firms and Businesses Benefit From Their Twitter Presence

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at  917-856-5410

 

1Nov

Marketing Your Law Firm or Mid-Size Business – Here Are 7 Ways You Can Take Control of Your Online Listings

The ways potential clients and customers find you has drastically changed in the last few years.

In addition to search engines like Google, Yahoo and Bing, people are using review sites like Yelp, city guides like Citysearch, and mobile apps like Foursquare to discover businesses and services they want to use. This is great news because there are now even more ways for new clients and customers to find you.

Unfortunately, all these new means of discovery, now mean you have a big problem.

There are now more places for you to manage, all at the same time! Many of these listings are automatically generated and can often contain incorrect or out-of-date information. Certainly, incorrect, out of date information is not the first impression you want someone to have of you or your organization.

That’s why it is so important to be in control of your online listings.

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Here are 7 ways to do it:

1. Identify your industry’s hot spots

Take the time to identify the places that your target audience is turning to when searching for businesses similar to yours.

The best way to do this is to search for your business on a site like Google and see what type of results show up. Be on the lookout for any publishers that specialize in your particular industry, as they will offer the biggest opportunity to reach your next great customer.

Once you have an inventory of the information that’s out there, you can start to take steps to control it.

2. Optimize your website with location information

Publishers like TripAdvisor or UrbanSpoon rely on your websites to populate their platforms. Making sure your contact information is up to date on your own site will help avoid having potential new customers sent to the wrong location.

3. Claim your listings

A lot of the top publishers will give you the opportunity to “claim” your listings. Claiming your listings lets you take control of the information that people are finding on these sites.  You can manually update contact information, upload photos, and even share updates about specials and promotions, depending on the platform you decide to use.

4. Encourage reviews and recommendations on social

Believe it or not, the interactions you have on social media can positively impact your search result rankings..Encouraging your fans and followers to share feedback and interact with your business on sites like Yelp or Foursquare will also help ensure the quality of user-generated content.

5. Offer location information to data aggregators

As you may suspect, collecting information from across the web and publishing it in a single location is hard work. That’s why many of the top publishers rely on data aggregators to provide relevant information about your brand.

6. Pay to sponsor listings

Just like you can pay to promote posts on sites like Facebook or Twitter, you can also pay to sponsor your listing on a number of the top listing sites.While this won’t help update information on other sites, it will increase the visibility of your best information on your most important platforms.

7. Find better solutions.

With a tool like SinglePlatform, you can manage all of your listings from one place and make updates across our entire publishing network of search engines, city guides, review sites, and mobile apps. You can also add your menu, products, and services everywhere that matters online.

This article is an adaption of:  7 Ways You Can Take Control of Your Online Listings | Constant Contact Blogs.

Other articles you may be interested in:

Exceeding Expectations for Success for Legal Marketers and Small Business Owners

If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal &  iPhones Too?

Using Twitter in Business is Now Mainstream – Is Your Law Firm Using Social Media?

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at  917-856-5410

29Oct

Legal Marketers and Mid-Size Businesses — Google Hummingbird Is Looking For Authentic Content

You are probably aware of the multiple algorithm updates Google has implemented over the past few years.  The prior updates were focused on making Google better at gathering information, for example, indexing websites more often and identifying spammy content.

Hummingbird is focused on the user.  It is about Google getting better at understanding what searchers really want and providing them with better answers.

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The biggest improvements involve longer search queries, which is quite a breakthrough for those of us who take pride in their contents authenticity.  In other words, rather than simply looking at each individual word in a search, Google is now reviewing the searcher’s query as a whole and processing the meaning behind it.

Previously, Google (and most other search engines) looked at the individual words in a search and returned results that matched those words individually and as a whole. Now Google is focusing on context and trying to understand user’s intent in order to deliver more relevant results and better answers.

Google has made search more “human friendly” by making Google better at understanding language and how people communicate.

This article is based on an in-depth article in Wired Magazine:
Google Hummingbird: Where No Search Has Gone Before | Innovation Insights | Wired.com.

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

25Oct

Legal Marketers Curious About Mobile Search – Now Is A Great Time To Get Started

First, to provide full disclosure…  I’ve been given a generous offer from Nearwoo.com!   Due to the ongoing increase in traffic to my site, I’ve been given 3-months of Near Woo, in exchange for writing blog posts about my experience using the platform.

There are thousands of potential customers around your business using their smartphones.
Near Woo identifies phones around your location using GPS and cell phone towers.

Wondering how NearWoo works?  Near Woo delivers your message directly to consumers on their mobile devices when they’re in your neighborhood. There are literally hundreds of people your law firm or business right now, business using their phones to surf the internet, play games, listen to music, read the news and so much more. Near Woo delivers your message directly to the customer’s phone while they’re engaging in these activities.

Now is the ideal time for you to sign-up for at least 1 neighborhood right now and start getting some local mobile advertising visibility for your firm or Local Small Business.

GOOGLE ANALYSIS OF MOBILE SEARCH

As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analysed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.

Download the study here…

  •  77% of mobile searches occur at home

  • 61% Called the business

  • 24%  of users use their smart phones to search for services

My ad started running on October 19th.  Initially, I’ve been getting some fairly good clicks on my banner ad, averaging about 20 per day.  However, I hadn’t been getting any follow-through actions of liking me on Facebook or Following Me on Twitter.  So, I spoke with Kristi Wilcoxz, Near Woo’s Director of Partner Relations and we “tweeked” the wording on my ad and changed the graphic!

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If you have any questions, you can speak with Kristie Wilcox at 310.396.9313, or e-mail her at kristie.wilcox@nearwoo.com

She’ll make sure you’re taken care of.

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I’ll be writing another post in a couple of weeks with an update of my results.  I’ll also be adding a Client Relationship Management features to my blog, so I’ll be able to provide you with more thorough analysis of my results as we progress.

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

 

9Oct

Firm Mid-Sized Business Owner – Ready for a Breakthrough in Your Productivity & Your Relationships?

Over the weekend, I participated in a review of the Landmark Forum in Scottsdale, AZ.

To be really straight, I registered to accomplish is finding the man of my dreams and growing my business.  What I actually accomplished was discovering my endless capacity  for love and the deep appreciation I have for human beings and whatever it is they are dealing with.

My father was a Tuskegee Airman, one of the original Freedom Fighters.  He was incredibly loving, brilliantly creative,  generous and funny.  Over the last 10-years of his life, he developed Dementia and his health diminished. During the Forum, I saw how over the years, as my dad’s health declined, I reduced the intensity of the love I have for my dad – just a little.  I made sure I would not completely fall apart when he died.

A year-and-a-half ago, I flew back to Philadelphia to be with my step-mom for several days before my dad passed.  I even made sure I talked to every one of my family members.  There was nothing left unsaid and I did not fall apart.  I also chose not go back  for his memorial service; and up until Saturday night — I had not watched his memorial video.

On Sunday morning of my Landmark Forum, I watched the video.  I cried and allowed myself to fall deeply in love with my dad in a way I had not felt since I was  a little girl.

I also saw that I am the kind of  woman who had a super-hero for a father, who allowed me to be a super hero for him. 

For almost 2-years now, my writing has been stifled.  Words were not coming easily and I was truly worried about having everything I said be scrutinized.  Today — Sharing this intimate part of my life with you was as easy as breathing!

My concern for what people may think of me, has disappeared and I am free to invite you in to my life!

Karasma Media was founded from what I saw for myself coming out of  Landmark’s Self Expression Leadership Program, more than 15-years ago.   Today, I’m in the space of new found creativity, inspiration and abundance!

In those areas of life that are most important to you—the quality of your relationships, your personal productivity, the difference you’re out to make, the degree to which you enjoy your life, and more—you’ll experience benefits both practical and profound that continue to expand and unfold over time.

Today, I’m in the space of new found love, creativity, inspiration and abundance!

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

 

18Sep

Small or Medium-Sized Law Firms and Businesses Benefit From Their Twitter Presence

If you are wondering just how Twitter with its 140-character maximum can possibly impact your business growth, you may be ready for some clarity.

    1.  Followers drive sales and recommendations
    2. Followers feel an emotional connection to Small and Mid-sized Businesses (SMBs)
    3. Followers want to be in the know and offer feedback.
    4. Marketing with Twitter helps you reach more customers.

Twitter Image from Your Social Move.com

The truth of the matter is, if you’re running your law firm or business, you truly do not have the time to interact with social media and online content effectively.

Karasma Media can help!  Call us at 917-8565-5410 for a free consultation.

Read the article by By Twittter’s Tim Perzyk (@tperzyk) in its entirety here:

Survey: How small and medium-sized.businesses benefit from their Twitter presence.

Other articles you may be interested in:

Exceeding Expectations for Success for Legal Marketers and Small Business Owners

A Very Simple Twitter Formula for Generating Legal Marketing Business

11Sep

Local is Essential For Small Business & Legal Marketer Success

I can’t tell you how many conversations I’ve had with attorneys who spend countless dollars rushing to advertise in the wrong places. General interest magazines or cable TV may appear to be glamorous, however, they quickly discovered that these costly ads didn’t really bring customers in the door or make their phone ring.

Whether you’re a mid-size law firm or business, emphasis today needs to be on local marketing, reaching individual communities with specialized messages. In our current state of super-fast, short syntax of text messaging and emails, there are times when face-to-face conversations are essential. So, working with people you know, trust and like is essential.  this is not to say that we have to be based within walking distance of a client to provide them with impeccable service.  However, being readily accessible and available for in-person meetings is essential.

When I work with clients like Spring Bank in New York, my colleagues at Sperling Greene made certain that our client had someone to interact with close-by.   Additionally, I flew in to spend several days with them at the start of our campaign and at its conclusion.Customer service is key and marketing down to the neighborhood level and make it personal to the customer is the only way to go. Targeting your marketing efforts to specific communities and services ensures that your message will be delivered only to people most likely to be your customers or clients.

Spring Bank opened a new branch in Harlem. Brian Blake, Spring Bank Vice President and Community Relations Officer and Jason Ohene, Manager, Business Relations sat down with Erika Tarantal on News 4-NY what the new branch has to offer.

Spring Bank opened a new branch in Harlem in the spring of 2013. Brian Blake, Spring Bank Vice President and Community Relations Officer and Jason Ohene, Manager, Business Relations sat down with Erika Tarantal on News 4-NY what the new branch has to offer.

Local Marketing Key: Community Involvement

This neighborhood-first mantra suggests a heavy dose of community involvement in your local marketing efforts. For example, here are three community-related marketing strategies:

  1. Good grades equal good customers: contact local school principals to offer incentives of free products or services to students who achieve high grades. When someone brings in a good report card to your business, give him or her the reward.
  2. Surveys equal more customers: regularly check the pulse of your customers with an attitude profile survey. You’ll collect useful data, learn what they like and dislike, and demonstrate your concern for their opinions, all at the same time.
  3. Complaints are your best friend: nine out of ten unhappy customers never complain — at least not to you. Instead, they don’t come back and then they go tell their friends. In our day and age of social media, complaints can literally kill your business. You need to invite criticism so you can address the problem directly and turn it around before it becomes broadcast news.

This article was adapted from an article published on StartUp Nation.com in 2005. Read more here

 Other posts you may be interested in:

Social Media and Meet-Ups Keep Legal Marketers Connected

Karasma Media Partners In Bringing Social Media Marketing Workshops to the 2010 Harlem Book Fair

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

 

6Mar

Join Filmmaker Nico Holthaus in Supporting Music Legends

Filmmaker Nico Holthaus is joining the Music Maker Foundation in their effort to preserve the musical traditions of the South by directly supporting poor and slighted musicians who make it, ensuring their voices will not be silenced by poverty and time.

Nico Holthaus

Nico Holthaus

Nico is a prolithic, Arizona based, documentary filmmaker whose work has bought him award winning critical acclaim, fame, and controversy.  All of these  as a documentarian doing his craft skillfully should.

When you purchase either the  movie, Mill Ave, Inc. or The Avenue, for just $2000 plus shipping, 20% of your purchase price will be donated to Music Maker.  I strongly encourage you to purchase both movies, since you’ll receive a discount and even more as a bonus!

Purchase Here

About the Films

Mill Ave, Inc.

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In the mid to late 90′s Tempe AZ was a hotbed of creative talent. Mill Ave, Inc. is a documentary that started with video footage of bands and venues along Mill Ave , when it became apparent that a lot of these venues would be closing their doors. It seems there was not one singular cause for the disintegration of Mill’s culture and liveliness that people everywhere had come to enjoy.

Or was there?

The Avenue

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The Avenue is a documentary film based in Tucson, AZ. 4th avenue was threatened with gentrification, much like Mill Ave in Tempe, AZ. Winner of Best of Arizona at the Arizona International film festival.

By purchasing these films, you will not only have some terrific, eye-opening, quality entertainment.  You will make an impact on historical the historical musical history that is the south.

Read more & purchase

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-5410

21Dec

Karasma Media’s Kara Smith hits Social Science Research Network Top 10 Download List for the 2nd Year Running

My research paper, A Semiotic Analysis of the African American Character Ben in the Film Night of the Living Dead, in relation to Literary Media Theory is on Social Science Research Network’s (SSRN) Top 10 Download List for the 2nd Year running!  The categories:   African American Subject matter and African-American Studies Research Network.

While I was a graduate student at The New School in New York, during my Media Theory class I combined three of my passions: African-American history, film history for a research paper.  I embarked upon an exploration into the literary reviews of the contemporary psycho-thriller/horror genre and a semiotic analysis of the African-American lead, ‘Ben’, in the film Night of the Living Dead, the film credited with being the Godfather of the splatter film genre.

While researching, I found numerous articles on the horror and psychological thriller genres.  However, with the exception of discussions of Blaxploitation films, dialogue pertaining to this genre in relation to the psychology and culture of the modern-day African American community was virtually non-existent.  As a result, the research took me months to complete, which is why I’m so thrilled people are finding my work useful.

DOWNLOAD THE PAPER

Duane Jones as Ben in "Night of the Living Dead" 1968

Duane Jones as Ben in "Night of the Living Dead" 1968

I published this paper for two reasons.  First, I wanted to ease the strain of research gathering for other African American students wishing to gather information relevant to their own history and experiences.  Secondly, desired to play an active role in how African Americans are perceived, and this paper provides a perspective I am proud of.

This film is the THE horror film that started decades of tales of the flesh eating undead.  So, If you haven’t seen this original classic, I HIGHLY recommend that you do!

CLICK HERE to watch this wonderfully creepy flick for free on Hulu…

Kara works with legal marketers and small to mid-size business to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.

You can reach her at 917-856-541089**************

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