The Importance of Signage for the Retail Industry

If you run a retail space, you will already know that your signage is important, yet there are a few aspects that some business owners overlook when planning their store signage, which can lead to a drop in revenue. For the online business, their website is their shop window, yet for the traditional retailer, their store signage is critical to attracting passers-by to come into the store.

New Tech Solutions

The printing sector has enjoyed many tech developments, and can now print hi-res images onto almost any medium, something a quick visit to your local sign shop (known as ร้านทำป้ายลาดพร้าว in Thai) will reflect. Vinyl and other composites can provide durable high-resolution graphics, with stickers that can transform a wall.

Exterior Store Signage

If you want to attract the attention of a passer-by, neon does the job and the latest tech allows you to get creative. If you would like some design ideas, simply walk around a shopping mall and see what’s out there. You can make good use of window stickers, and a digital text scroll is another great way to get your message out.

Informational Signage

In-store information signage needs to be placed in the right location, above head-height, plus the sign should be clear from all vantage points, for maximum effect. Information signage should be uniform in colour, shape and text font, as this is much easier for a store visitor to process, and talking to a local signage business is the best solution, as they have a wealth of experience with store signage and can recommend a few designs.

Stickers

Stickers are great because they can be affixed almost anywhere, and with hi-tech sticker printing, the product is tailored to your needs. Your calls to action can be printed on stickers, allowing you to place them at the right location near the product, plus stickers are a great giveaway, either at the check-out or outside the store. Calls to action are very important in your retail space, as they convince the store visitor to make a purchase, and the design and location need to be just right, very close to the target product.

Professional Solutions

The signage sector has benefitted from tech developments, with laser multi-colour printing and large wall stickers that can transform your retail ambience into something exciting and new. An online search would put you in touch with a reputable signage business where they have all the solutions for perfect signage, both inside and out.

Molly Oliver

Molly Oliver